Today we’d like to introduce you to Dr. Jennifer Nicole Falk.
Dr. Falk, can you briefly walk us through your story – how you started and how you got to where you are today.
My father was a 4-time All-American runner in college and ran for Nike for a period of time, so it was not surprising when he trained and coached his three daughters to run at a very early age. I ran my first road race when I was three years old and ultimately had a very successful running career at a young age.
During my junior year of high school, I sustained my first foot fracture. I was able to recover and continue racing, and I give much credit to those doctors who helped me through my recovery process. The impact they had on me at that time was something I instinctively knew I wanted to pass on to others one day. Now, my goal is to help others continue doing what they enjoy most and to keep them on their feet.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Going the entrepreneurial route, especially in medicine, is never an easy task. In 2016, I left my job with a very prominent healthcare organization, leaving behind all of its securities and benefits, to pursue my dream of having my own practice and focusing on sports medicine. With that, comes a multitude of hurdles and a very extreme learning curve, including taking on responsibilities that I did not have before and teaching myself things that were not taught in school. I do not have a staff. It is just me. That means, I am not only the doctor, but I am the receptionist, the scheduler, and the biller, and I do all of this without an assistant.
We’d love to hear more about your business.
My business and practice model is very unique because I not only have in-office hours, but I am also available for house-calls and telemedicine (video & phone) visits. I cater to those who may not have the time, or the means, to easily get in to see the doctor. So whether it is in the clinic, or outside, appointments are scheduled when it is more convenient for my patients, and because I see less patients, I am able to spend more time with each one. I also make myself very accessible to my patients so they can reach me by phone or email, as needed.
What were you like growing up?
Growing up in the Midwest (North Dakota), on a 10-acre vegetable garden, taught me hard work, dedication, and responsibility. Those characteristics have translated across many different periods and aspects of my life, including school, sports, and now my podiatry practice.
Contact Info:
- Website: www.ayfpodiatry.com
- Address: 900 Wilshire Blvd, Suite 450, Santa Monica, CA 90401
- Phone: 310.310.1201
- Email: [email protected]
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