Today we’d like to introduce you to Evelin Garcia.
Thanks for sharing your story with us Evelin. So, let’s start at the beginning and we can move on from there.
I got my start in the music industry writing album reviews while also interning at the Sunset’s Strip world-famous Viper Room. While I was there, I learned not only about venue management and digital marketing, but also learned that I had a large fascination with music production. I immediately changed my career direction to wanting to produce and engineer for a major label & decided to take a leap of faith and learn everything I could about audio engineering, mixing, and producing. After a short stint as an audio engineer, I realized that my real love in the music industry was music supervision and ended up joining the team at Sony ATV’s production library, Extreme Music. While there, I learned about how the sync and licensing world worked and a few years worth of Extreme Music searches later + a very deep love for trailer music, I was very lucky to join the music team at Mob Scene as their music coordinator.
While there, I got to very luckily learn everything I know now from Toddrick Spalding and truly had one of the best years of my career thus far. Funnily enough, at exactly my year mark with my music family at Mob Scene I was offered the role of Assoc. Music Supervisor at Ignition Creative. From that point on my career in music supervision very fortunately became a whirlwind of growth as I went from Associate Music Supervisor to Music Supervisor to Director of music all within a little over my first year with Ignition Creative. I’m very happily still Ignition’s Director of Music and not a day goes by that I’m not beyond excited to go in and work alongside the creative powerhouses that I’m lucky enough to call colleagues.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’d be lying if I said getting to this point was a smooth road. I went through the road bump of having my first choice college major canceled & having to find a new one my sophomore year, the road bump of being the only female in an all-male production team and fighting to have my voice heard and taken seriously, I had the road bump of getting complacent in a job to only realize it was my fear holding me back from what my actual heart was in, I had the road bump of having to compete against some incredibly talented people in this industry to just get my foot in the door, and I occasionally still deal with the road bump of pushing my creativity to the next level and not falling behind.
Please tell us about Ignition Creative.
I work for a theatrical marketing agency (commonly referred to as a trailer house), called Ignition Creative. We work on marketing for theatrical films which is basically a fancy way of saying trailers 🙂 We do everything from the teaser, trailer, tv spots, digital campaigns, and the posters for the films we’re working on. My role at Ignition is Director of Music, so I get to run our music department. My day to day varies between production meetings, project kick-off meetings to discuss creative, music searches, creating custom tracks, sitting in bays with editors to bounce music ideas from one another, and taking time to teach my team how to grow creatively. While with Ignition I have been lucky enough to get finishes (music placements) in projects like Peter Rabbit 2, Drunk Parents, HBO’s S2 + S3 of Room 104, HBO’s Watchmen, Hulu’s Future Man S2 + S3, Hulu’s Four Weddings & A Funeral, Amazon’s Hunters, Netflix’s Rhythm + Flow, amongst many others.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory was recreating music videos that I was OBSESSED with & making my poor dad film them because I thought I was a star haha. I was the director, set designer, make up artist, and lead singer of all of my music video shoots so my dad had to deal with a lot of direction from seven years old that probably didn’t make a ton of sense. Still very thankful that he went along with all of my kookie ideas and never burst my bubble as a grand music video re-creator, haha.
Contact Info:
- Address: Ignition Creative
12959 Coral Tree Place
Los Angeles, CA 90066 - Website: ignitioncreative.com
- Instagram: Company: https://www.instagram.com/ignitioncreative Personal: https://www.instagram.com/eveliiiin
- Facebook: https://www.facebook.com/IgnitionCreative/
- Twitter: https://twitter.com/igncreative
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