Today we’d like to introduce you to Ethan Paisley.
Ethan, can you briefly walk us through your story – how you started and how you got to where you are today.
As a producer for films and television, public relations is a necessary skill to have in order to distribute and market content. After distributing and marketing two of my own feature films around the world, I began to recognize that public relations can often times make or break the success of a creative project.
Having this knowledge, in 2018 I began offering freelance public relations services to other young artists as a means of giving them the same shot at success I had with my initial works. This side-hustle quickly turned into a fully-fleshed company, now called Paisley Creative Co, which I just launched in June of 2019. The mission of Paisley Creative Co is to promote up-and-coming creatives by melding storytelling with a millennial-driven spin on digital marketing to produce unforgettable images across various artistic industries.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This is only our first month of business, so I can’t say whether it’s been a totally smooth or bumpy road, but so far it has presented its fair share of challenges. The largest challenge that’s influenced the company so far is my background as a creative. I did not train in business or communications and I am an artist at my core, so the initial tasks in establishing my business and managing clients has been daunting to say the least. However, I think my perspective puts me at a huge advantage in the public relations space: I am an artist and therefore have empathy for other artists. I’ve been in their shoes before, and I know how to marry authenticity with commercial appeal. This is the message within all of our company marketing and social media, which frames old Hollywood in an elegant, modern aesthetic that captures a millennial feeling. I believe this is what makes us difference and will thus make us successful.
Paisley Creative Co. – what should we know? What do you guys do best? What sets you apart from the competition?
Paisley Creative Co is a boutique marketing agency that specializes in up-and-coming brands, talent, and creative projects. Our company provides PR services to regional, as well as national brands, artists, and organizations, that are in need of immediate publicity, as well as long-term management.
What is “success” or “successful” for you?
To me, success is a results-oriented process achieved through consistency. One’s vision for success can vary: it could be opening your own business, making a movie, or even building a bird house. No matter the goal, consistency towards manifesting your vision will always pay off somehow. Consistency, however, is not easily achieved. It will take putting yourself last and putting your commitments first and often times it will get exhausting. But if it’s meant for you, the exhaustion will be met with a feeling of inexplicable joy and fulfillment. Bottom line, DON’T GIVE UP!
Pricing:
- Public relations packages starting at $500
- Long-term management starting at $250
Contact Info:
- Address: 6220 W Third St, Los Angeles, CA, 90036, United States
- Website: www.paisleycreativeco.com
- Phone: 707-787-7844
- Email: [email protected]
- Instagram: www.instagram.com/paisleycreativeco
- Facebook: www.facebook.com/paisleycreativeco
Image Credit:
Photo credit: Zane Gane 2018, Logo/clipart credit: Max Weirauch 2019
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