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Meet Elliott Caine of Dr. Elliott Caine Optometry in Highland Park

Today we’d like to introduce you to Elliott Caine.

Thanks for sharing your story with us Elliott. So, let’s start at the beginning and we can move on from there.
After working for many years for either private practice doctors or health centers, I decided to open up my own optometry practice in 2009.

Has it been a smooth road?
It’s never been a completely smooth road. I never considered myself much of a businessman or entrepreneur, but I felt that it was time for me to have more control over how I wanted to practice optometry. I pretty much had to learn by experience, by trial and error. I am still learning

So let’s switch gears a bit and go into the Dr. Elliott Caine Optometry story. Tell us more about the business.
My practice is a “solo” practice; thus far, I’m the only doctor working in my office. It is a small office, so my staff and I try to make the best use of the small amount of space available. We are all bilingual in English and Spanish. I make my services available to people of all income levels; we offer discount “deals” so that, hopefully, most people can afford our goods and services. Of course, “high-end” and designer eyeglass frames are available, as well. I fit many different types of contact lenses: soft, gas permeable, toric, multifocal, as well as scleral contact lenses. I take special care with each and every patient in order to ensure that the eyeglass or contact lens prescription is the best possible. I also treat most eye diseases, including conjunctivitis, keratitis, blepharitis, iritis, glaucoma, etc., and remove foreign bodies that may imbed into the cornea. For conditions that I cannot treat, such as cataracts, I refer out to specialists, including recommendations for Lasik and other types of laser surgery.

I try to keep the office interesting by providing interesting reading material in the waiting room. I also provide what I feel is stimulating and interesting background music, such as jazz, Afro Cuban, Brazilian, Jamaican, European classical, etc. I choose those types of music for myself, as well, probably due to my other career as a professional musician, bandleader and composer.

How do you think the industry will change over the next decade?
I feel that all the health professions are moving into a more corporate direction. That shift does make it more challenging for the private practitioner. It is likely that group private practices will be more necessary in order to compete in this brave new world. In any case, for the time being, I try to bring the best and most personable service to my patients.

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