Today we’d like to introduce you to Daisy Jing.
Daisy struggled with cystic acne all her life. She remembered being called ‘pizza face’ and slathering tons of products on her face to get rid of her acne. It seemed like the more products she tried, the worse her acne became. Nothing seemed to work. The physical effects of acne were traumatic, but her confidence took a toll in her most formative years.
After a decade of struggling with acne, Daisy, in one of her darkest most depressed states, made a video called Growing Up Ugly and posted it on YouTube. She chose the username ‘daiserz89’, hoping no one would be able to find it. To her surprise, many people resonated with the video and appreciated her vulnerability and honesty. From there, she continued creating videos, documenting her acne journey and what products worked or didn’t work for her acne.
Daisy went to Duke University in hopes of becoming a dermatologist so she could help others. During her time at Duke, she continued making videos, reviewing skincare products. During her research on skincare, she realized many skincare have unnecessary ingredients, like fragrance, fillers, mineral oil, etc. that made the product feel good upon application but have no skin benefits. She eliminated all of her skincare she was using and made her own concoctions, testing and sourcing raw ingredients and going to natural food stores to use on her skin. After a few months, her subscribers on YouTube realized her skin had cleared up and wanted to use whatever she was using. She shipped a few products out, and the rest was history.
Banish was the first brand to normalize at home microneedling, along with one of the first brands to advocate for no fragrance in skincare. The products are freshly made in small batches and products are made to order, therefore you can only purchase them directly on their website, banish.com. Banish’s top seller is their patented Banisher Acne Scar removal tool. Moreover, Banish is the leader of the skin positivity movement, normalizing acne and textured skin on all their campaigns. All their marketing is from user-generated content, and no photoshop or alterations are done on photos of skin.
Daisy launched the brand Banish out of her kitchen and bootstrapped a now multimillion dollar business from the ground up. With the fast growth of Banish, she is a recipient of Forbes30U30 in manufacturing, #152 in Inc’s fastest-growing small businesses, and awarded top female-founded businesses in Los Angeles. Because of her journey with acne affecting her mental health, Daisy shared her story in her Tedx Talk, ‘A Tragedy of Perfection’. Her mission is to change the beauty industry by changing the impossible standards the beauty industry puts on us and always values authenticity over perfection.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It is never a smooth road. The biggest lessons I’ve learned is be careful who you work with and whom you bring into your organization. People can make or break your organization. When there are red flags, let them go ASAP.
Always have a line of credit or cash available for emergencies-for example, our inventory got stuck and I had to purchase a whole another shipment so we could ship out our products in time.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Banish is natural skincare made for acne scars. Apart from others-our products are made fresh to order, we use little preservatives.
Proud brand wise-we are the leading skin and acne positivity brand.
How do you think about luck?
Good luck-having great hires. Timing of influencers and being first brand to work with influencers has helped.
Contact Info:
- Email: [email protected]
- Website: banish.com
- Instagram: instagram.com/banishacnescars
- Facebook: facebook.com/banishbeauty
- Twitter: @banishacnescars
- Youtube: https://www.youtube.com/c/TheACNECHANNEL/videos
