Today we’d like to introduce you to Catherine McCord.
Launched in 2007, Catherine, mom to Kenya (12), Chloe (10) and Gemma (3), created Weelicious.com as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome, delicious homemade food. After personally struggling with how to feed Kenya as a baby, Catherine recognized a need to be filled: simple, nutritious recipes for parents using minimal ingredients that are fully loaded with flavor.
Weelicious is currently home to over 1,300+ original family-friendly recipes and more than 300 videos. Catherine inspires the Weelicious community with readily available ingredients and recipes that are fast and easy. Debuting new recipes weekly and a how-to cooking video posted every Tuesday, Weelicious is a wealth of trusted information for families. In 2012, William Morrow published Catherine’s first book, Weelicious: One Family. One Meal.
An inspirational feeding guide, Catherine cleverly weaves together first-hand experience with fact-based evidence, then naturally progresses into 140 of her original “fast, fun and easy” recipes. Her second book, Weelicious Lunches: Think Outside the Lunchbox published by William Morrow in September 2013. Addressing the familiar lament of the redundant nature of creating lunches for children, Catherine provides a variety of realistic solutions and more than 160 recipes to help time-challenged parents think outside the box, and beyond the standard PB&J, when packing their kids’ lunch.
Catherine’s third book, The Smoothie Project, will be published in January 2020 with Abrams. Catherine authors a monthly “Snack Mom” column in Parenting Magazine, has appeared multiple times in People, Self and Real Simple Magazine, on the Today Show, The Chew, Access Hollywood Live, Good Morning America and Fox News. She appears regularly on the Food Network’s Guy’s Grocery Games has guested on Next Food Network Star and Duff Till Dawn and each week on NBC’s Danny Seo Naturally.
In 2016, Catherine co-founded One Potato: an organic family-friendly meal company delivering semi-prepared meals to encourage families to cook and eat together.
Currently, One Potato is in eight states on the west coast and building out a line of sauce, dressing and in-store 10-minute dinner kits.
Has it been a smooth road?
I had to teach myself everything. Weelicious was a major learning curve which started going to culinary school, teaching myself video production, writing a blog, cookbooks and more. Now with One Potato, it’s been all about scaling a business, fundraising, learning a variety of marketing strategies, operations and running a business with two co-founders.
So, as you know, we’re impressed with One Potato – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Weelicious is a content and video-based business offering recipes and videos to accompany them online and for social media. My third cookbook, The Smoothie Project, will be released Jan 2020.
One Potato is an organic family-friendly food company. We ship families 2-3 meals every week that take 12-30 minutes to prepare.
Let’s touch on your thoughts about our city – what do you like the most and the least?
I love Los Angeles for the incredible farmer’s markets, a variety of restaurants, diversity of culture throughout the city and kind people I meet every day. What do I like least? The high taxes!
Contact Info:
- Website: https://onepotato.com AND https://www.weelicious.com
- Email: [email protected]
- Instagram: https://www.instagram.com/weelicious/ AND https://www.instagram.com/onepotatobox/
- Facebook: https://www.facebook.com/weelicious AND https://www.facebook.com/onepotatobox/
- Twitter: https://twitter.com/weelicious
Image Credit:
Emma Feil and Staci Marengo
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
