Today we’d like to introduce you to Asher Brown.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Pollution is a digital content agency, specializing in telling stories across a wide variety of platforms. We cut our teeth making music videos, and many of our directors still shoot with the biggest names in the business. Those roots taught us to tell branded stories (the musician as marketer) and to embrace creative collaboration. We learned how to work fast, squeeze budgets, and dance with opinionated clients without surrendering quality.
Like the music video world, the new media landscape is an interesting paradox: skyrocketing content needs coupled with dwindling budgets. Our solution to this modern problem is a return to the old media production model: the studio. To be lean and efficient, we have integrated all of our resources under one roof. Our hub is Pollution: Studios, a three-warehouse complex that we’ve filled with film stages, llights, cameras, and set builders, as well as dedicated creative, production and post-production spaces. This allows us to deliver production value that always exceeds our budget while also fostering a dynamic and exciting creative environment.
More recently, we’ve been applying our skills and resources at the agency level, catering to clients who need powerful creative in addition to robust production services, and appreciate the efficiency of having both teams under one roof. We are fluent in the language of our clients and our creatives. Plus, we have dedicated social media and influencer relations divisions focused on what happens to the content after it’s been created.
Our capabilities are broad, and we’ve told stories for everything from textbooks to electronics. Our central focus is on three distinct categories: Parent + Baby Products, Craft Food + Drink, and Fashion + Lifestyle. Though disparate, these are industries with passionate and informed fans who are eager to interact with great content — niches in which we’ve become industry experts and built an extensive network of content creators.
Everything we do is part of our mission to create, tell, and distribute the best possible stories.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In the beginning, we threw raves to pay the bills as we turned our warehouse into a film stage. We shot music videos to build our skills and definitely were learning as we went along.
The great thing about creating content for digital and social is that it’s all new. Everyone is learning, and it’s never the same adventure two days in a row.
Pollution.tv – what should we know? What do you guys do best? What sets you apart from the competition?
We started out as a collective of filmmakers, pooling our skills and resources to support each other’s work. As we’ve grown, we’ve worked to maintain those creative roots.
What is “success” or “successful” for you?
Good work with good people and good food. We only take projects that we connect with creatively and only work for companies with products that we personally support.
Our most recent video is Boys by Charli XCX, with 35 million views in its first month. – https://www.youtube.com/watch?v=mPRy1B4t5YA
Contact Info:
- Website: www.pollution.tv and www.pollutionstudios.com
- Email: [email protected]
- Instagram: @pollutiontv and @smasherbrown
- Yelp: https://www.yelp.com/biz/pollution-studios-los-angeles
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