Today we’d like to introduce you to Arthur Gallego.
Hi Arthur, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have been lucky to help build many iconic beverage brands and categories, ranging from alkaline spring water, hard kombucha, fitness drinks, super coffees, better-for-you sodas, coconut water, and cold-pressed juice. That broad expertise got me here. But my venture capital partners brought my co-founder, Juan Toledano, and I together. We joke it’s an arranged marriage. I’m the business and marketing mind, he’s the food scientist and formulation and logistics genius. Together, we are SunDaze. Our vision is to make people fall back in love with juice-based cocktails, and we’ll do it because we’ve figured out how to create them with lower sugar and true juice flavor.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The road to building a business, a brand, and finding your groove as an entrepreneur is only bumpy. We started this business during the pandemic and worked remotely. We could not “wet sample,” which is offering people samples of SunDaze in a store, for months, because of Covid restrictions. But just 100 days after we launched, we are selling in 300+ stores including Ralphs, Total Wine, H-E-B, and more. We’ll hit Whole Foods Market this spring.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
SunDaze is a line of delicious, ready-to-drink, juice-based cocktails. What sets us apart from others is our formulation, which is a natural fermentation process exclusive to our brand that transforms delicious fruit juice into a flavorful alcoholic refreshment…
Each cocktail contains 100% of your daily dose of Vitamin C, antioxidants, probiotics and is also gluten-free, vegan, and has no added sugar. Our product lineup features three refreshing flavors including: Classic, Botanical, and Spicy.
We’d love to hear about how you think about risk-taking?
Transformative career moves and significant career achievements cannot happen without taking risks. I’ve taken many, both calculated and also in a WTF mindset. I took a risk starting SunDaze and becoming partners with a relative stranger, Juan. And we’re magic together because we put aside ego, learn from our differences, and put in the smart work. I will say that taking a big risk goes better when you have experience and are self-knowing.
Pricing:
- 4-pack $15.99
- 3 (4-packs) $24.98
Contact Info:
- Email: hello@drinksundaze.com
- Website: https://www.drinksundaze.com/
- Instagram: https://www.instagram.com/drink.sundaze/
Image Credits
SunDaze
