Today we’d like to introduce you to Shadi.
Shadi, can you briefly walk us through your story – how you started and how you got to where you are today.
Fashionsta, the platform was founded in 2018, we are a multi-brand online beauty boutique with each boutique hosted by style influencers, makeup gurus, and TV personalities to be featured on the website, with each one having their own portal showcasing a personalized selection of beauty products that can be shopped. We launched with top beauty influencers such as DressYourFace, Olivia Pierson, Natalie Halcro, Nicole English and many more, each having their own curated boutique on the app.
One of our advantages over other platforms is our ability to generate monthly residual income for our influencers, fast shipping for customers and top of line premium products. Our founder and CEO Shadi Ghanim has been dedicated to growing the company’s products and presence in the U.S. He realized that building a community where influencers shared their favorite product information can dramatically increase Fashionsta’s user engagement, therefore, speeding up the process to success for the brand.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We are a growing company and we adapt to the industry as it shifts. The beauty industry has also changed over the last couple of years. While the power of bloggers and real-time social celebrities influence customer’s buying patterns and trends, our platform taps into the demand for direct to consumer sales to the customers with very specific beauty needs. One of the ways in which we differ from other beauty companies is our influencer driven boutique.
After a few hiccups and analyzing social media and observing high-level of interaction in area pertaining to makeup or fashion, this sparked the idea of creating a new social commerce platform. Influencer shares their daily routines on their more popular social media streams in addition to video tutorials, will then review products that they use on their very own boutique on FASHIONSTA.com. Shadi aims to build the next Social Media as SOCIAL COMMERCE that will be the next best highlight in tech and business.
Fashionsta – what should we know? What do you do best? What sets you apart from the competition?
Currently, we are focusing on our subscription service, which is super exciting!!! Our box will break new beauty brands, through our curated subscription box service sold on our app and online. For $19.99 customers get a first look at the top emerging brands in beauty and skincare, brands ranging from OUAI, SALT by Hendrix, TokyoMilk, and many more.
We are one of the only beauty Influencer based eCommerce platforms powered by influencers and makeup enthusiast. Fashionsta’s platform provides customers access to the latest products from more than 200 top brands and over 10,000 diverse beauty and fashion products and we seek to be the pioneer model for online shopping in the USA.
What moment in your career do you look back most fondly on?
LAUNCHING and partnering with so many AMAZING influencers on social media!…. and THE BOX Subscription service.
Pricing:
- A box full of curated beauty goodies – ONLY $19.99 ($100-$150+ value)
- Free US SHIPPING
Contact Info:
- Website: https://www.promo.fashionsta.com/order
- Email: [email protected]
- Instagram: www.instagram.com/shopfashionsta
- Other: www.fashionsta.com
Image Credit:
Louie Herridia; Adriane Leigh
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