Today we’d like to introduce you to Victor Melchor
Hi Victor, so excited to have you with us today. What can you tell us about your story?
I have been in the culinary field for over 20 years working for top chefs in the industry. In 2017 I decided to open my pop up pizza trailer and serves the Ventura county. I wanted to do my own twist on traditional pizza by infusing my own Latin flavors.
My pizza journey started in Malibu working at a small grocery store, meeting clients that wanted to host pizza parties and giving me the opportunity to cater for them and growing my reputation.
I began practicing and creating my own recipes, developing my own unique sourdough crust.
I reached out to my good friend Antoine at Bread stone ovens Dallas Texas and asked for a unique woodfired pizza trailer.
After a couple months and the trailer was ready. I drove all the way to Texas and drove it back. In March of 2017 we did our first Pop-up in Ventura county.
Our first year was figuring out what worked, what didn’t, what needed to change. A true learning moment. Although at times it truly got difficult. The strength of my family kept me going and pushing through.
After 7 years of Pop-ups, events, caterings we are still growing and moving towards bigger things.
I never forget how I got here and always humble in what I created here in the Ventura county. Today we have more pizza trailers and pizza pop-ups happening in the Ventura county and it makes me happy to know we were the spark that inspired people to do their own thing.
Always moving forward
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Leaning the business and financial parts. Very important to know the cost of goods, inventory, profit margin.
As a chef the daily operations are simple, but as an owner. Understanding the whole picture comes with a lot of challenges .Always needing to involve and see what the trends are, while keeping a close eye on the financials.
Leaning how to take constructive criticism is also a challenge. Not giving up after a negative review, but learning from it and move forward.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m very proud of my culinary journey. Leaning from my grandmother and mother the art of cooking daily meals inspired me to continue my own path as a chef.
I helped my friends open restaurants and grocery stores, so I decided to open something of mine now.
My Oaxacan heritage has inspired my flavors and pizza creations.
What are your plans for the future?
Our plan for the company is to continue the growth in the catering aspect.
We are preparing for a rebranding with a new name that speaks to who we are.
Participating in more events and getting our name out there
I do see myself working my business as a full time position
Pricing:
- $20-$23 12in pizza
- $23 catering pricing a person
Contact Info:
- Website: www. woodstockfarina805.com
- Instagram: woodstock_farina
