Today we’d like to introduce you to Britt Youssef and Melle Hartley. Them and their team share their story with us below:
The Not 2 Popular Podcast was created by Melle Hartley and her former co-host, in September 2020, as a reflective creative project to cope with the struggles caused by the pandemic. After a brief hiatus, Melle returned for season 2 with new co-host, Britt Youssef. The two friends met through a mutual friend in April 2021 and soon developed a friendship and business partnership.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It most certainly has not been a smooth road. We have had some issues communicating with each other along the way, our communication styles weren’t necessarily aligned right away. Technically we haven’t known each other all that long, so we are still learning how each other operates and obviously, we are both very opinionated. A business partnership is often compared to a marriage, Britt and I are in a business marriage, and marriage takes work. But at the end of the day, we have a lot of respect for each other and all the hard work we are both putting into not only the podcast but the business as well.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Britt and Melle own and operate their boutique media production and digital marketing agency based out of Santa Monica, California. They work with freelance entrepreneurs and solopreneurs, such as influencers and YouTubers, on creative content for their YouTube channels and podcasts. Most recently, they’ve added digital marketing and event marketing to their services. What sets them apart from other media production companies is their big agency feel with a small boutique experience. The business is very operationally driven for maximum productivity, but there is still a major creative component so it is still a fun, laid-back experience for the client. We take all the stressful parts of being an entrepreneur out and help clients manage everything from their social media accounts to their content to the events or advertisements that help promote their brand.
Before we go, is there anything else you can share with us?
It has been so much fun and such a great learning experience, working on our podcast, Not 2 Popular together. We think it’s important to “practice what we preach” and have a podcast of our own so we stay up to date with the trends and new technology. One of the worst things you can do as an entrepreneur is staying stagnant and not be willing to keep up with the times. We both live and breathe our business and put a lot of effort into continuing education so we can evolve as often as necessary. It helps that we also truly enjoy what we do, it’s part of a bigger journey for us, both professionally and personally. You learn so much about yourself as an entrepreneur, you have to wear a lot of hats, and you’re really pushed to the limits sometimes but it really shows you what you’re capable of. Entrepreneurship can show you just how truly strong you really are, so it makes it more about just the business. It’s not just business, it’s also personal, but in the best way possible.
Contact Info:
- Email: [email protected]
- Website: www.not2pop.com
- Instagram: instagram.com/not2popularpodcast
- Twitter: twitter.com/not2popular
- Youtube: https://www.youtube.com/channel/UCP4ST1zPJFg1n84_0pgcY4g
Image Credits:
Kendall Halliburton
