We’re looking forward to introducing you to Tiffany Asamoah. Check out our conversation below.
Good morning Tiffany, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you being called to do now, that you may have been afraid of before?
I’m being called to fully step into the role of designer—not just founder, not just strategist—but visionary designer. When I started BOLD Swim, I wasn’t technically trained. I learned by doing, by listening, by building. And for years, I fought to be taken seriously in spaces that didn’t see me, didn’t expect me, and certainly didn’t make room for someone like me—Black, self-taught, and rooted in heritage. But at the same time, it never deterred me. I just focused on building a great brand and a great product that solved my own need for better swimwear—pieces that felt inclusive, comfortable, and sustainable. I stayed committed to the mission, and eventually, the industry opened up and welcomed me. The rest? I ignored it. I wasn’t chasing validation—I was building excellence. I didn’t want to be known as just a Black-owned brand. I wanted to be known for damn good swimwear.
Now, after a strategic exit and a powerful reemergence, I’m expanding BOLD Swim into the brand I always saw in my spirit: a full-spectrum apparel house that honors identity, sustainability, and radical creativity. I’m finally giving life to the wild ideas in my sketchbook—the ones I used to hide because they felt “too much” or “too different.” I’m designing with artisans and creators who carry the same ancestral rhythm I do, whose work has been excluded from luxury for far too long.
This isn’t just expansion. It’s reclamation. It’s me owning my identity, my heritage, and my right to be seen—not just as a founder, but as a designer who builds worlds. And that’s the calling I’m answering now, without fear.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Tiffany Asamoah, and I’m the founder, designer, and CEO of BOLD Swim—a luxury brand that began as a swimwear line and is now evolving into a full-spectrum fashion and textile house. I built BOLD Swim from the ground up, not just to fill a gap in the market, but to solve a personal need: swimwear that felt inclusive, comfortable, and sustainable. What started as a product became a movement—one rooted in heritage, wellness, and radical self-expression.
I’m currently in a powerful phase of expansion. After a strategic exit from the legacy swimwear model, I’m reintroducing BOLD Swim as a regenerative fashion platform that honors identity and elevates artisanship. I’m working on new apparel lines inspired by the wild ideas in my sketchbook—designs that celebrate my African heritage, in Ghana. Why Ghana, because through I Ghanaian husband it makes a perfect background to my family. Through that I am building a textile hub in Ghana—a goal that’s already in motion, and I’m actively interviewing strategic partners to invest in its buildout. These designs challenge traditional notions of luxury and center creators who’ve long been excluded from the conversation.
What makes BOLD Swim and its new chapter is special. Its that it’s not just fashion—it’s storytelling, it’s advocacy, it’s infrastructure. We’re building a textile hub in Ghana, collaborating with local artisans, and creating pieces that carry cultural rhythm and global relevance. I’m not here to be trendy. I’m here to build legacy.
Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
The part of me that needed to prove I belonged. For years, I carried the weight of being self-taught, of not fitting the mold, of building a brand in an industry that didn’t expect me. I over-explained, over-delivered, and overcompensated—just to be seen as legitimate. That drive served its purpose. It built BOLD Swim. It got me into rooms. It earned respect. But now, it’s time to release it.
I no longer need to fight for permission. I’m not asking to be included—I’m building the table. I’m designing from a place of truth, not validation. That old energy, that survival mode, it’s done its job. Now I’m stepping into my role as a visionary, fully rooted in my heritage, my identity, and my wildest creative instincts. I’m not here to be accepted. I’m here to be undeniable.
What did suffering teach you that success never could?
Suffering taught me how to trust myself when no one else could see the vision. It taught me how to build with bare hands, how to lead without applause, and how to stay rooted when everything around me felt unstable. Success is loud—it comes with recognition, with headlines, with celebration. But suffering is quiet. It’s where I learned resilience, discernment, and the power of grace under pressure.
It showed me that I don’t need perfect conditions to create something extraordinary. That I can be excluded and still expand. That I can be underestimated and still overdeliver. Suffering stripped away the noise and gave me clarity. It taught me to build legacy, not just visibility. And that’s something success alone could never teach.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
Yes—because those who’ve truly found the brand have found me. The public version of me is the same woman behind the scenes: laughing with the team, sometimes at myself, always having a good time creating something fun and meaningful. I’ve never hidden the joy, the grit, or the vulnerability that comes with building BOLD Swim. Whether it’s BTS footage of me cracking up during a shoot or deep in conversation about heritage and sustainability, what you see is what you get.
I built this brand with my whole self—visionary, strategist, designer, and storyteller. There’s no separation between the public-facing Tiffany and the one sketching wild ideas at midnight or coordinating scarf styling for Accra Fashion Week. I show up fully, because the brand is an extension of my identity, my values, and my belief in inclusive luxury. So yes, the public version of me is real—and it’s only getting bolder.
Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
In a way, I kind of did. The world changed, fashion changed, and I knew BOLD Swim had to evolve. I took a year off to reimagine the brand—not just as a business, but as a creative force. When I came back with a new purpose and a clear vision as a designer, something incredible happened: my clients came back looking for me. New customers found me. Media partnerships reignited. That’s when I knew the pause was worth it—and that my work wasn’t done.
That’s also the feedback I got. Friends would call and leave me voice messages saying they missed me in the space. They missed me creating. They missed the energy—and sometimes, just me taking up space. You never know who’s watching you, who’s inspired by you. I flat-out cried laughing because it was so heartwarming. I mean, I’m just making swimsuits—but those who reached out and saw me reminded me that it’s more than swimwear. It’s more than clothing. It’s a system of economic resiliency. It’s about representation. It’s about reinvention. It’s about sustainability. It’s about showing up and bringing others into it to create the ecosystem you’ve always dreamt of. It’s been always the people for me. I mean I am an employer. I have always stopped to bring as many people along as possible.
Sometimes, you’re the spark for a vision that’s bigger than you—maybe even beyond your wildest dreams. And you can’t walk away thinking someone else can do what was divinely given to you. That’s what they’d miss. And that’s why I’m still here.
Contact Info:
- Website: https://www.boldswim.com
- Instagram: https://www.instagram.com/bold_swim
- Linkedin: https://www.linkedin.com/in/tiffanyasamoah
