Life, Values & Legacy: Our Chat with Nikita Mae Puyat of Los Angeles

We’re looking forward to introducing you to Nikita Mae Puyat. Check out our conversation below.

Good morning Nikita Mae, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you being called to do now, that you may have been afraid of before?
I’m being called to fully own my role as a founder. Not just as someone who does the work, but as someone who leads the vision.

I’ve always felt comfortable in quickly executing ideas and projects. Over time, I realized that doing everything myself was also a way of staying small. What I am learning now is to trust my instincts, set clearer boundaries, and build a business that reflects the life I actually want, not just the one I’m capable of sustaining. That’s probably where that fear is rooted in. Letting go of the idea that I have to do everything myself to prove my value.

I’m being called to build Bold Digital Studio into something bigger and create a brand that supports women in creating businesses that don’t cost them their health, peace, or time with families. That means leading with intention, saying no more often, and designing systems that allow both my clients and myself to thrive.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Nikita Mae Puyat, and I am the Founder of Bold Digital Studio, a women-led digital marketing agency based in Los Angeles. We work primarily with women-centered brands in the health, wellness, and lifestyle space, especially founders and moms who want to grow their businesses without burning themselves out.

What makes Bold Digital Studio unique is that we do not just focus on growth for growth’s sake. We design marketing systems that give our clients their time, clarity, and peace of mind back. Our work blends strategy, creativity, and intention so that brands can show up consistently and confidently online while still prioritizing family, health, and real life.

My background spans branding, partnerships, social media, content creation, and paid ads in start-ups and small businesses. Right now, I am focused on scaling Bold Digital Studio with the philosophy of building something sustainable, aligned, and deeply supportive for both our clients and our team.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What part of you has served its purpose and must now be released?
As a child, I believed that my worth came from being useful and doing things well for others. I learned early on to be dependable, responsible, and capable, and I carried the idea that if I worked hard enough and stayed helpful, everything would work out.

For a long time, that belief served me. It made me disciplined, driven, and resilient. But over time, I realized it also taught me that rest had to be earned and that I needed to constantly prove my value through productivity.

What I no longer believe is that I have to overextend myself to be worthy or successful. I now understand that my value is inherent, not something tied to how much I do for others. Letting go of that belief has been a big part of how I lead my life and my work today, choosing alignment, boundaries, and sustainability over burnout.

What did suffering teach you that success never could?
Suffering taught me how to listen to myself in a way success never did. When things were working on the outside, it was easy to ignore discomfort, exhaustion, or misalignment. Success can be loud and convincing. It rewards pushing through.

Suffering forced me to slow down and pay attention. It showed me where I was operating from fear, people-pleasing, or the need to prove myself instead of trust. It taught me that resilience is not about enduring everything, but about knowing when something needs to change.

Most importantly, suffering taught me compassion, both for myself and for others. It made me more patient, more grounded, and more intentional about the kind of life and work I want to build. Those lessons now shape how I lead, how I work, and how I define success in this season of my life.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What truths are so foundational in your life that you rarely articulate them?
One is that growth does not have to come from struggle. I no longer believe that things need to feel hard to be meaningful. Ease and sustainability matter, and when something consistently drains me, I treat it as information rather than something to push through.

Another truth is that boundaries create freedom, not distance. Protecting my time and energy allows me to show up more fully and intentionally in both my work and my relationships.

Above all, I believe alignment matters more than speed. The most fulfilling progress I have experienced has come from slowing down, listening, and choosing what feels true over what simply looks impressive.

Okay, so before we go, let’s tackle one more area. What are you doing today that won’t pay off for 7–10 years?
I’m building a business around sustainability, not urgency. That choice rarely pays off quickly, but I believe it’s the foundation for everything I want long term.

Right now, I’m investing in systems, boundaries, and values that allow growth without burnout. I’m choosing to move more slowly, be more intentional, and design work that supports life rather than consumes it. That means saying no to short-term wins that don’t align and trusting that clarity and consistency compound over time.

I’m also investing in relationships and community. The kind built on trust, shared values, and mutual respect. Those don’t produce immediate results, but they create a legacy that lasts far beyond any single season of success.

Contact Info:

• Website: https://www.bolddigitalstudio.com/
• Instagram: https://www.instagram.com/bolddigitalstudio/
• Linkedin: https://www.linkedin.com/in/nikitamaepuyat/

Image Credits
Photography by Habeba Mostafa