We recently had the chance to connect with Jason Bergman and have shared our conversation below.
Hi Jason, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business?
Most assume agents sell homes. I build brands.
Whether I’m representing a Spanish Revival in Pasadena or a hillside modern in Los Angeles, I treat every listing like a launch — with storytelling, staging, and strategy at the same level a founder brings to a company.
Coming from a fashion background before joining The Agency Pasadena, I learned that luxury is emotion. It’s how you make people feel when they walk through the door. That’s why my work blends design, narrative, and data — because in this market, it’s not the prettiest home that sells first, it’s the one that’s best positioned.
So the biggest misconception? That real estate is sales. It’s not. It’s brand architecture and I’m in the business of designing how the people of Los Angeles live, move, and dream.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am Jason Bergman. A former fashion entrepreneur turned luxury real estate agent with The Agency Pasadena, where I help clients buy, sell, and create wealth through property across Los Angeles and Orange County.
Before real estate, I built brands in the fashion world, so my approach has always been rooted in storytelling, design, and perception — not just transactions. That background gave me a creative edge in real estate: I don’t just list homes, I position them like luxury products and build marketing campaigns that make buyers feel something.
Today, I lead a brand that blends entrepreneurship, media, and real estate — through community projects like South Pasadena Social Club and hosting real estate panels that center around wealth education and equity. My mission is to redefine what it means to live — and sell — luxury in LA: with purpose, personality, and strategy.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
My dad and my grandfather taught me the most about work — not through lectures, but through consistency.
Growing up, I watched them show up early, stay late, and do the small things with pride. They didn’t chase recognition; they chased results. That mindset wired me early to believe that success isn’t about luck or talent, it’s about discipline and doing what others won’t.
Before real estate, I was building fashion brands in Los Angeles. That world taught me creativity; my dad taught me grit. The blend of both is what drives me today at The Agency Pasadena — building a luxury business that’s grounded in work ethic, service, and storytelling.
What I’ve learned is that work doesn’t just build your career, it builds your character.
When did you stop hiding your pain and start using it as power?
I stopped hiding my pain the moment I realized that struggle is the blueprint for strength.
Early in my career (both in fashion startups and later in real estate) I learned what it feels like to lose everything you’ve built. The deals that fall apart, the partnerships that collapse, the people who doubt you… they all teach you the same thing: no one’s coming to save you. You either fold or you evolve.
I chose evolution.
I turned the pressure into process by creating systems, brand strategies, and routines that built Jason Bergman Real Estate into what it is today at The Agency Pasadena. The pain became data. The failure became feedback.
That shift — from hiding to harnessing — is what changed everything. I stopped needing to look successful and started being unstoppable.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
The biggest lie in real estate is that success is measured by sales volume.
Everyone posts numbers, but very few post impact.
The truth is, deals close every day but not every agent changes the way people experience buying or selling a home. The industry tells itself that more transactions equal more success, when in reality, longevity is built on trust, not trophies.
I come from fashion where image ruled everything but I learned early that the best brands aren’t the loudest, they’re the most authentic. That’s the same approach I bring to The Agency Pasadena: substance first, flash later.
I’d rather be known as the agent who built a community than the one who just chased commissions. That’s the cultural shift I’m betting on — and building toward.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope my kids will say I made others believe in possibility again.
That I showed what’s possible when you refuse to settle for average — in business, in creativity, in life.
Real estate was never just about homes for me; it was about building lives, not listings. I came from the fashion world, built my own companies, lost, rebuilt, evolved — and somewhere along the way, realized that the real legacy isn’t success itself, it’s how many people you helped build theirs.
Through The Agency Pasadena, my community work and my my other projects, I’ve tried to build something that will outlast me: a blueprint for others to build, create, and lead with purpose.
So when it’s all said and done, I don’t want to be remembered as the top agent. I want to be remembered as the one who made success feel possible again.
Contact Info:
- Website: https://www.jasonbergmanrealestate.com/
- Instagram: https://www.instagram.com/iamjasonbergman
- Linkedin: https://www.linkedin.com/in/iamjasonbergman/
- Twitter: https://www.jasonbergmanrealestate.com/
- Facebook: https://www.facebook.com/iamjasonbergman/
- Youtube: https://www.youtube.com/@iamjasonbergman
- Other: https://share.google/W4n9pZL1WZiwCl8Fy
