Life, Values & Legacy: Our Chat with Jasmine Noghrey of Valley

Jasmine Noghrey shared their story and experiences with us recently and you can find our conversation below.

Good morning Jasmine , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do you think is misunderstood about your business? 
I’m an occupational therapist, and I think people often misunderstand what OT really includes. With my business, Joojeh Joy Occupational Therapy, especially in pediatrics, our scope is incredibly wide. We support children and families with things like fine and gross motor skills, feeding, lactation, sensory processing, hygiene, and other everyday routines. The heart of my work is helping kids participate in daily life in ways that feel successful and joyful, and that’s something many people don’t realize OT can do.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jasmine Noghrey, and I’m an occupational therapist, pediatric private practice owner, and professor of occupational and behavioral therapy. I run Joojeh Joy Occupational Therapy, where I work closely with children and families in a holistic, everyday-life-focused way, supporting areas like motor development, feeding, sensory processing, routines, and independence. What makes my work especially meaningful is being able to blend hands-on clinical care with teaching and mentoring future therapists, while building a practice rooted in joy, connection, and real-life function.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a child, I always thought I wanted a simple job as an employee and never imagined leading a business or doing as much as I do today. I believed my role would be straightforward and contained. Now, as the owner of Joojeh Joy Occupational Therapy, a pediatric private practice, and a professor, I realize how much more I’m capable of. I lead, create, teach, and impact families’ lives in ways I never thought possible. It’s taught me that our potential often goes far beyond what we imagine as children.

What fear has held you back the most in your life?
The fear of not being enough held me back for a long time. Not being experienced enough, confident enough, or ready enough. Once I realized that growth comes from showing up and learning along the way, I stopped waiting to feel ‘ready’ and started moving forward.

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
One of the biggest lies our industry tells itself is that burnout isn’t real. Many people act like if you are passionate about your work, exhaustion or stress shouldn’t affect you, but that is simply not true. Another misconception is that companies always have your best interests at heart. The reality is that workplaces do not automatically protect or prioritize us, so it is up to us to set boundaries, advocate for ourselves, and find ways to sustain our energy and joy over the long term.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Could you give everything your best, even if no one ever praised you for it?
Yes, absolutely. I have learned that doing my best is not about recognition or praise. It is about integrity, growth, and making a real impact, especially in the work I do with children and families. Even when no one notices, showing up fully matters because the results often ripple in ways we cannot immediately see.

Contact Info:

• Instagram: OTwithJasmine and JoojehJoyOT
• Yelp: Jasmine Noghrye