Life, Values & Legacy: Our Chat with Indigo Dickens of DTLA

We’re looking forward to introducing you to Indigo Dickens. Check out our conversation below.

Indigo, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: Are you walking a path—or wandering?
I believe it is a little of both. Life feels like a series of paths all crossing, looping, and reconnecting, with endless endings, new beginnings, and quiet continuations in between. We all wrestle with figuring out which way to go and what choice is the “right” one in any given moment, especially when we are hoping for the best outcome.

What I have learned, is that most of the time we are exactly where we are supposed to be. Sometimes that moment is there to teach a hard lesson, sometimes it is there to open a new chapter, and sometimes it’s there to prepare us for what is next. In my own journey, I trust that God is a lamp to my feet and my path. I try to put one foot in front of the other with clear intention and an open heart, trusting that things are ultimately working in my favor, even when what I see in front of me feels unclear.

I have lived through enough good and bad experiences to know that the illusion of control can actually hold back your growth. Trying to micromanage every outcome and obsess over the one “perfect” choice will wear you down. For me, it comes back to alignment. Do what feels grounded and true to you, move with integrity, and trust that everything will come together in its time.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Indigo, and I am the CEO and founder of Indigo Public Relations, a boutique communications firm rooted in culture, community, and intentional storytelling. Indigo PR was built to center voices, brands, and stories that are often overlooked, and to make sure that the people doing meaningful work in our communities are seen, heard, and documented in the places that matter.

As a full-service PR and brand strategy partner, Indigo Public Relations works with entrepreneurs, creatives, and organizations to shape narrative, secure media coverage, and build long-term visibility that feels aligned with who they really are. What makes the work special is that it is purpose-driven and relational, not just transactional. Indigo, as CEO, is very intentional about walking alongside clients whose values and missions are on the same path, so the partnerships feel like collaboration, not just a campaign.

Right now, Indigo PR is focused on amplifying Businesses, culture-forward brands, and impact-led projects that are shifting conversations in entertainment, lifestyle, and social justice spaces. Whether it is a national feature, a community-centered activation, or a behind-the-scenes strategy, the goal is always the same: to help good people and good work be seen in their full power.

Okay, so here’s a deep one: What breaks the bonds between people—and what restores them?
I believe a lot of the times, disconnection shows up as projection from past experiences, battling internal insecurities, or just plain ego, and one person ends up feeling judged, dismissed, or unsafe, triggering a defensive action, even if it’s unintended. When there is an imbalance or a lack of willingness to see the other person as a reflection of yourself, it becomes easier to misunderstand each other and harder to give grace.

Misunderstandings can be accidental or intentional, but the result is usually the same: people protect themselves, pull back, and create distance where there used to be trust. What restores bonds is the choice to value the relationship more than the need to be “right.” Repair looks like willing parties showing up with pure honesty, humility, and respect.

Healthy connection also honors flow and strengthens community. We are not meant to grip people tightly out of fear, but to stay open to building real, solid relationships that are mutual, respected, and nurtured with care. Relationships that lift the collective and create lasting networks of support. When both people communicate openly, take accountability, and extend compassion, bonds don’t just heal, they come back stronger, more grounded, and better equipped to hold space for everyone involved.

What fear has held you back the most in your life?
The fear that held me back the most was the fear of not doing everything perfectly. For a long time, that perfectionism made me overthink and second-guess opportunities that were actually meant for me. With more real-life experiences, especially the ones that forced me to step up whether I felt “ready” or not, I realized there is no such thing as perfect. That awareness did not lower my standards, it just pushed me toward better preparation instead of paralyzing pressure.

A lot of times you have to move with nothing but what you know in that moment. That is where you learn to think on your feet and become what I like to call a ‘Pivot Queen’, making adjustments in real time and trusting your instincts. When I came to LA eight years ago and started my brand, I had no prior agency experience. What I did have was my education, my work ethic, and a very real determination to do the work I loved while building a life in Los Angeles.

I did not know if it would work out, how long I would stay, or what the industry landscape would hold for me. I just kept following my instincts and backing that intuition up with action. That is what starting anything new or unfamiliar often looks like: stepping out on faith, listening to your gut, and allowing yourself to grow in public instead of waiting to be flawless in private.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What would your closest friends say really matters to you?
My closest friends would say that what really matters to me is my work, my family and loved ones, and my relationship with God. They know how seriously I take my purpose and the impact of my work, not just as a way to make a living but as a way to support my community and create opportunities for others.

They would also say that I am deeply loyal and protective of my people. Spiritually, my relationship with God is a grounding force, and my friends see how much I lean on faith, prayer, and discernment when making decisions and navigating both the highs and lows of life.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. How do you know when you’re out of your depth?
I never truly feel out of my depth because even in spaces where I lack direct knowledge, I’m not afraid to step in as a student, listen, learn, and adapt on the spot. None of us knows everything, but every one of us has something valuable to bring to the table.

I feel blessed to be in rooms where I can learn more. Even when I walk into rooms where it seems like I have little to contribute at first glance, I see it as prime time to soak it all up, ask the right questions, and prepare for the next round stronger. That’s how I’ve built my versatile toolkit over time, picking up new skills, mindsets, and connections along the way that all feed into the bigger picture of growth and impact . It’s less about knowing it all upfront and more about staying open, resilient, and ready to evolve in real time.

Contact Info:

• Website: https://Indigopr.com
• Instagram: https://www.instagram.com/indigonaki/
• Linkedin: https://www.linkedin.com/in/indigo-dickens-452422100/

Image Credits
Rpictures2015
ATTAIN DMC+