Giselle Shah shared their story and experiences with us recently and you can find our conversation below.
Hi Giselle, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
I begin each morning with intention, gratitude, and connection. As soon as I open my eyes, I give thanks, pray, and center myself in appreciation. I believe the energy you choose at the start of your day sets the tone for everything that follows.
Journaling is a sacred part of my routine—I write down my intuitive thoughts, the energy I want to embody, and the impact I hope to have. I always ask myself, “How can I serve today?” It’s my way of aligning with purpose.
The first 90 minutes of my day are fully devoted to self-care, self-love, and spiritual connection. I spend that time with God, reading empowering books, nourishing my soul, and grounding myself in practices that help me grow—personally, spiritually, and creatively.
Each day is a new opportunity to rise, to be better, and to bring more light into the world.
Can you briefly introduce yourself and share what makes you or your brand unique?
The founder & creator, Giselle Shah. PhD & Doctorate of Naturopathic Medicine, Certified Herbalist, Nutritionist & Ayurvedic Healer.
Giselle Shah has a true passion in holistic health & functional nutrition, with a deep-rooted love for healing through food & nature. Her journey began with a personal transformation. Healing herself from autoimmune conditions & chronic food allergies using the power of wholesome living foods & herbal medicine.
Through in-depth study of the gut-brain connection, systemic inflammation, & the profound impact of nutrition on physical & emotional health, Giselle awakened to a deeper purpose, to help others experience vibrant wellness through conscious nourishment.
What began as self healing soon became a calling. Guided by her background in naturopathic medicine, herbalism, clinical nutrition, & Ayurvedic healing, Giselle began crafting desserts that are both indulgent & intentional. Made with 100% Organic, Plant-based ingredients and functional herbs that support the body, mind, & spirit.
Her mission is to bring healthy sweets, & pure love to the community, one nourishing dessert at a time.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
My journey into self-empowerment began when I was 23, a time when I made the conscious decision to truly get to know myself and commit to self-love. It wasn’t easy—it required deep internal work, honesty, and a lot of practice. I had to become aware of the limiting beliefs and negative thoughts I was carrying, and then gently but intentionally shift them into empowering beliefs and positive self-talk.
I started to act as if I was already that confident, powerful version of myself—even when it felt uncomfortable. I took action, especially in moments when I didn’t want to, because I learned that self-confidence is built through self-honoring actions. Every step, every choice rooted in self-respect, helped me reclaim my worth and step into the woman I knew I was meant to be.
Was there ever a time you almost gave up?
Throughout this journey, there were moments when I wanted to give up, but in those moments, I always reminded myself: “Giselle, you’re not doing this just for you. You’re doing this for people—for service—for something greater than yourself.” That reminder became my anchor. It shifted my focus from self-doubt to purpose.
Knowing I was here to serve, to uplift, and to bring joy to others through healing, delicious desserts gave me the motivation to keep going. It reminded me that my mission is so much bigger than myself—it’s about creating moments of sweetness, nourishment, and love that can truly touch someone’s heart. That deeper purpose has always been my why.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a cultural value you protect at all costs?
The cultural value I protect at all costs is love—real, heart-centered love that unites, uplifts, and includes.
I deeply value community, unity, and service. I believe we’re all here to support one another, to share what we’ve learned, and to help others rise. Love is the thread that weaves all of that together. It’s the foundation of everything I do—whether it’s through the energy I bring to my team, the intention behind my desserts, or the way I show up for my customers and community.
In a world that often feels divided or disconnected, I hold tight to the power of love and collective care. It’s what grounds me, drives my purpose, and reminds me that when we lead with love, we create true impact.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I’m baking—there’s something magical about infusing creativity, joy, and intention into something that nourishes others. It’s a playful, heart-led process that grounds me and brings me fully into the present moment.
I also find deep peace in nature. Whenever I’m surrounded by trees, the ocean, or simply the quiet stillness of the earth, I feel reconnected to something greater. Mother Nature has a way of soothing my soul and reminding me of the beauty and rhythm of life.
Contact Info:
- Website: https://www.gisellesvegankitchen.com
- Instagram: https://www.instagram.com/gisellesvegankitchen/
- Yelp: https://www.yelp.com/biz/giselles-vegan-kitchen-laguna-hills-3
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