Destinee Richardson shared their story and experiences with us recently and you can find our conversation below.
Hi Destinee, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What do you think is misunderstood about your business?
I think the most misunderstood thing about being in the lash industry is the amount of dedication, tenacity, and patience it takes to become a successful lash artist. A lot of people look at it as a quick way to make money when you need to put years of work in to perfect your craft to be successful
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Destinee , I’ve been a lash artist for 9 years. I started lashing as a result of being fired from a corporate job . At the time I was a single mom and I saw becoming a lash artist as an outlet to create the life that I desired for my daughter and I. In retrospect , I really built my business from the ground up and dealt with so many struggles but I am happy I persevered through it all. I recently have been expanding my business by opening up my second location, as well as starting my own product line for lash artists, and offering training courses / business coaching.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
My father has taught me the most about work and in the beginning stages of my career I wanted to be just like him . I’m from a small city in the valley called Pacoima and his barbershops played a big role in the integration of barbershops with Hispanics &
Blacks . He is one of the best barbers to come out of the valley and the connections , and money I saw him make made me want to be a hustler just like him . I remember him working 7 days a week , holidays , etc . Personally , I don’t work that much these days however when I was building my clientele I was grateful to have him as an example .
What did suffering teach you that success never could?
Suffering taught me that resilience and adaptability will always help you win in the end. It is so necessary to have the self awareness when something isn’t working for you and the adaptability to be able to think outside of your comfort zone and push yourself to new horizons.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies that the lash industry tells is that the industry is over saturated . Obviously we live in LA so there’s so many people here however I believe as long as you put yourself out there and you are professional , hard working, following all health and industry standards , and have great hospitality and customer service you will succeed.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you retired tomorrow, what would your customers miss most?
I literally have bought up my retirement to a few of my day one clients and they all tell me they refuse to let anyone else do their lashes so surprisingly they are going to miss their lashes . I totally thought they would miss me but that just shows I’m pretty great at what I do 😂
Contact Info:
- Website: https://Www.lashiconla.com
- Instagram: https://Www.instagram.com/lashicon.la
