Inspiring Conversations with Tiana Phenix of B Unlimited Creative Agency

Today we’d like to introduce you to Tiana Phenix.

Hi Tiana, so excited to have you with us today. What can you tell us about your story?
My story didn’t begin in branding or entrepreneurship it began at six years old, in two very different worlds that shaped me in equally powerful ways.

One world was my grandmother’s office at the Bank of Boston, where she served as the Chief CFO during the 1980s and early 1990s ,a time when the brilliance of Black women in finance was rarely acknowledged or documented publicly. She was one of the quiet institutional powerhouses whose influence shaped major financial structures long before the digital era preserved such legacies.

I would sit in the corner of her office flipping through those old green-and-white accounting ledgers, playing what I called ledger games — drawing patterns, matching columns, pretending I was balancing accounts right alongside her. I didn’t know it then, but I was absorbing the language of finance, structure, and systems before I could even spell the words. Being in her presence taught me discipline, pattern recognition, strategic thinking, and the quiet decisiveness required for governance-level leadership. That was my first education — not in theory, but in proximity to power.

The second world was my grandfather’s grocery-store food truck ; a lifeline positioned in the center of a huge, depressed neighborhood in Boston. Long before the term “food desert” was widely used, he was already solving the problem. His truck didn’t just sell food; it provided access, stability, dignity, and community.

Everyone in the family played a role. We stocked goods, served customers, managed cash flow, handled supply runs, and watched firsthand how a micro-economy operates under real-world pressure. In that environment, I learned how underserved communities survive, how leadership emerges when systems fail, and how service becomes a form of governance when no institution steps in.

Between the boardroom and the block, the ledger and the loading dock, the corporate office and the community hub . I inherited a dual education. One taught me institutional governance; the other taught me community economics. Together, they formed the foundation of my identity as someone who understands both global systems and human needs.

As I got older, this dual lineage evolved into a natural mastery of architecture, planning, operational strategy, nonprofit development, government processes, brand identity, and organizational design. Branding became the first industry flexible enough to contain my multidimensional mind; a place where psychology, storytelling, structure, and strategy could all co-exist. But clients quickly realized I wasn’t just producing visuals. I was architecting ecosystems, stabilizing businesses, and bringing structure to chaos.

My work expanded across industries nonprofit, wellness, medical practices, logistics, beauty, education, spirituality, and multimillion-dollar real estate development. I’ve supported organizations connected to the NFL and WNBA, advised global partners, and built infrastructure for companies preparing to scale. My brilliance was never meant to stay in one lane because my upbringing prepared me to solve problems at every level: global, structural, operational, and human.

The true shift in my journey came when I entered a season of intentional refinement. My intelligence sharpened, my discernment deepened, my emotional authority matured, and my calling became crystal clear: I wasn’t being developed solely for business — I was being shaped for global business governance, systemic leadership, and future-driven strategy.

Today, my work sits at the intersection of:

global markets and cross-cultural intelligence

economic and infrastructure development

organizational governance and operational architecture

identity intelligence and brand ecosystems

behavioral psychology and leadership dynamics

innovation, emerging technology, and futurist business models

I lead B Unlimited Creative Agency as a Legacy Architect and Strategic Operations Advisor, helping CEOs, founders, and organizations build systems that last not just businesses that sell. My role is to bring clarity, structure, foresight, and executive-level strategy to leaders who are shaping industries, communities, and generational narratives.

Everything I am today is the evolution of what started with my grandparents:
a woman who mastered institutional finance in an era that wasn’t ready to acknowledge her,
and a man who built community infrastructure in a neighborhood deprived of resources.

I carry their legacy forward publicly, powerfully, and on a global scale.

I am their next chapter.
Their intelligence refined.
Their resilience elevated.
Their legacy expanded into governance, strategy, and future architecture.

And this season of my life is about stepping fully into the leader I was always being prepared to become — a global strategist, a legacy builder, and a designer of futures.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not — and in many ways, I’m grateful that it wasn’t.

My journey has been marked by resistance, recalibration, loss, and rebuilding, but each of those seasons played a critical role in shaping the leader I am today. Coming from a lineage where one grandparent was navigating institutional finance at the highest levels and the other was sustaining a community from the heart of a depressed neighborhood, I learned early that great responsibility comes with great pressure.

One of my greatest challenges was learning how to hold the weight of my gift without collapsing under the expectations of others. I’ve always been someone who could see the full system — the structure, the patterns, the long-term implications — and that meant people came to me long before I had the language or confidence to articulate the fullness of what I carried. I often found myself in positions where I was doing the work of four people, providing vision without title, and bringing order to spaces that were not prepared to sustain it.

Another challenge was navigating environments that underestimated or mishandled my intelligence because it didn’t fit neatly into a single category. I’m a strategist, a builder, a visionary, and an operational architect — and for years, I had to fight to be understood, not because my work wasn’t excellent, but because it was ahead of the environments I was in.

There were seasons where I outgrew relationships, business collaborations, and even entire industries. Seasons where alignment required letting go, walking away, or rebuilding from scratch. Seasons where God was refining me — sharpening my discernment, strengthening my emotional authority, and teaching me how to lead without losing myself.

I’ve also faced the challenge of being a woman with global-scale intelligence in spaces that were not designed for women like me — spaces that resisted my leadership until they realized they couldn’t progress without it. Being both deeply intuitive and deeply strategic meant learning how to value both sides of my identity without shrinking either.

And of course, there were personal losses — moments of grief, betrayal, or isolation that forced me to reevaluate who I was building with and where I was going. But each of those moments taught me resilience, boundaries, and the importance of building with people who carry integrity, alignment, and vision.

The road has not been smooth, but it has been purposeful. Every challenge refined my voice, shaped my leadership, and expanded my capacity to serve at the level I do today. The friction carved out the strategist. The pressure formed the architect. The resistance revealed the global leader I was becoming.

And I wouldn’t trade any of it — because without those struggles, I wouldn’t be able to serve leaders, organizations, and communities with the depth, clarity, and foresight I operate with now.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
What Makes Me Different

What sets B Unlimited apart is how I think and how I build.

Because of my upbringing one grandparent at the helm of institutional finance, the other creating grassroots economic infrastructure in a depressed neighborhood my work merges:

governance-level intelligence

community-based understanding

global economic awareness

organizational systems

brand psychology

cultural literacy

spiritual alignment

behavioral insight

futurist innovation

real-world operations

identity architecture

There is no “box” for what I do because I am not operating within one discipline
I am operating across many at once.

Where others offer services,
I build structures that shift trajectories.

Where others create branding,
I create identity frameworks that influence culture.

Where others solve problems,
I diagnose root systems and redesign the entire ecosystem.

Where others scale companies,
I architect legacy infrastructures.

What I’m Most Proud Of

I’m most proud that my work transforms the actual lives of founders not just their logos or websites. I help people step into:

clarity

authority

structure

long-term vision

wealth-generating identity

and a legacy mindset

I am proud that my clients real estate developers, beauty CEOs, nonprofit founders, medical leaders, spiritual practitioners, logistics owners, educators — all experience:

deeper alignment

stronger systems

clearer identity

and sustainable elevation

because of what we build together.

I don’t just change companies —
I change direction.
I change strategy.
I change legacy.
I change what a founder believes is possible.

What I Want Readers to Know

B Unlimited Creative Agency exists for leaders who are called to more —
leaders who are building not just brands, but kingdoms, ecosystems, and legacies.

If you’re here to:

launch with authority

scale with clarity

build with structure

innovate with purpose

operate with excellence

and lead with vision

I am the partner you call.

If you need:

a strategist

a designer

an operations architect

a brand psychologist

a futurist

or a governance advisor

I am all of those in one.

My brand is built on:

clarity, structure, legacy, intelligence, and spiritual precision.

I want readers to know:

I don’t create for the moment — I create for the future.
I don’t build for trends I build for generational impact.
I don’t work with ideas I work with identity, destiny, and long-term legacy.

This is more than a business.
It is a calling
and every founder who partners with me experiences a permanent shift.

Are there any books, apps, podcasts or blogs that help you do your best?
A lot of what supports my work is tied to how I actually move in the world. I’m rarely in one place for long — I’m in and out of cities, development sites, salons, strategy rooms, and sometimes watching a global business broadcast from an airport lounge. So the resources I rely on have to be as mobile, global, and fast as I am.

Canva has become my portable creative studio. I can be on a plane, in a hotel, or sitting at a table after a site walk-through and still build out an entire brand direction, curriculum layout, or investor concept in real time. It’s where I translate strategy into visuals on the spot — mapping out brand ecosystems, showing clients what their future could look like, and giving form to complex ideas quickly. For me, Canva isn’t about casual graphics; it’s about being able to architect identity and systems from anywhere in the world.

Google Workspace is the other half of that mobility. My documents, frameworks, operational systems, pitch decks, calendars, and archives all live in the Google ecosystem, which means my entire agency travels with me. Whether I’m in Texas for real estate development, at a salon strategy day in Philly, or streaming a global finance panel from Europe while I’m stateside, I can open a device and step right back into high-level work without interruption. It lets me operate like a boardroom even when I’m nowhere near one.

At the same time, I’m constantly feeding my mind with what’s happening at the highest levels of business and economics. I follow sessions from the World Economic Forum in Davos, the IMF and World Bank Annual Meetings, the Milken Institute Global Conference, Bloomberg’s New Economy Forum, Forbes Global CEO gatherings, and international leadership and innovation summits like TED Global. But I don’t just listen to stay informed — I study them. I track the patterns, connect the dots, and forecast what those conversations mean for future markets, industries, and the kinds of brands and systems I build. I don’t just understand the conversation; I analyze it and project where it’s going.

And when I’m not studying what’s emerging, I’m studying what’s already been. I spend time with old publications, industrial age documentaries, early advertising eras, and historical business shifts because the past is full of blueprints. The cycles we’re living now have appeared before in different forms, and recognizing that makes my strategy more precise.

So for me, it’s a mix: modern tools that let me run a global, on-the-go operation; deep historical study; and a constant read on global economic and leadership spaces. All of it fuels the way I think, build, and guide the people and companies I’m called to work with.

Contact Info:

• Website: https://www.bunlimitedcreative.com/
• Instagram: https://instagram.com/b.unlimitedcreative
• Facebook: https://facebook.com/b.unlimited
• LinkedIn: https://www.linkedin.com/in/tiana-phenix-25668017a