Today we’d like to introduce you to Thea Raskin.
Thea, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my career in advertising in account management in NYC and then transitioned into recruitment when a recruiter I met thought I’d be a good fit for their business development efforts.
A few years later, I rounded it out with building and growing a creative recruitment division at an executive search firm with offices in NY and LA. From there, and given the market at the time, I saw the white space with folks who were moving out west but the industry wasn’t quite ripe yet, and given my network, I was able to provide under the radar talent for branding, fashion and advertising talent, which was limited at the time in LA. This was back in 2016.
Since then, I’ve grown my own business to extend beyond recruitment – I’ve become a certified coach and leadership development professional. I coach creatives around career transition, building their narrative and going to market (Portfolio, LinkedIn, Resume), as well as leadership coaching to help companies and employees “uplevel” their talent so they have the skills to be creative executives and leaders; not just creatives. And to find passion and purpose in business which translates into happy employees and a profitable and thriving business.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Owning your own business has its challenges- that’s part of what keeps it exciting. The challenges include it being a people business- our inventory or product is a person so that is always something that is unpredictable and we cannot “create.”
The volatility of the economy is also a challenge so we ebb and flow with hiring trends and I think anyone will attest to the challenge in running a business as understanding the funnel and pipeline of each area and how it all fits together.
New business and marketing, my employee satisfaction and growth, staying on top of trends and how to utilize best practices so your pipeline and workstream is humming at all times. It’s a bit of a physics experiment.
I also work with creatives so they tend to have a lot of soul and passion. And as these folks move up in business they are called upon to strengthen both hemispheres of their brain which doesn’t come natural to many. After all they are big thinkers and conceptual and CREATIVE! It’s rewarding to work with these folks but every positive has a downfall and sometimes it’s the nuances of the business world for some of them.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are a People Consultancy specializing in recruitment and retention services in the creative, brand and marketing space. We are known for finding creative and marketing talent for companies, coaching people on their careers and job search and providing tools to creatives to become creative executives and get the leadership skills they need to thrive in business.
Can you talk to us a bit about the role of luck?
Timing is everything. The only way to capitalize on luck is to embody two skills – persistency and consistency. This intersection of consistency and timing equals opportunity.
Contact Info:
- Website: www.theinventory.xyz
- Linkedin: https://www.linkedin.com/in/thearaskin/
