Today we’d like to introduce you to Sommer Durf.
Hi Sommer, please kick things off for us with an introduction to yourself and your story.
Prior to moving to Los Angeles in 2016, I was living in South Beach Miami, working in the hospitality industry. After being in that industry for 10 years, I had made the decision to transition into the fitness industry.
I got certified through the ISSA and started my personal training career while I was still living in Miami.
At that time, I was bartending at a beach club while trying to build my clientele. I also became an Orange Theory fitness trainer to gain more experience in the field.
In 2016, I decided to move to LA to pursue my career in fitness. After a few months living here, I was hired as an Equinox trainer in West Hollywood. Within a year, I moved up to a tier3+ trainer as well as getting certified as a nutritionist. I continued to work there until the pandemic in 2020.
Once the world opened back up after the pandemic, I made the decision to resign and continue my career as an independent contractor.
Im currently still coaching in West Hollywood at Opvs Fitness where I train all in person clients.
I’ve also created my own training app in 2020 through Playbook called Legal Weight which offers daily workouts, motivation and monthly programs.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When I moved from Miami to Los Angeles in 2016, I was starting from scratch. Once I was hired at Equinox, it took about a year to build my clientele and reach financial stability.
Equinox not only helped me to build my clientele but also showed me how to run a successful business.
After leaving Equinox in 2020, I had enough experience to run my own business for in person coaching as well as running my app and become a successful entrepreneur.
Alright, so let’s switch gears a bit and talk business. What should we know?
Legal Weight is the name of my training app through Playbook.
I launched it in 2020 and offer a variety of training programs to fit everyone’s goals.
When you sign up for my app, your first week is free to try it out. After that, you can subscribe monthly or annually.
I post workouts every day for some extra motivation.
I also have over 20, 4-12 week programs to choose from that include; bodybuilding, strength training, strength & conditioning, HIIT, kettlebell training, core & a nutrition guide.
I try to keep a variety of programs without sticking to one style of training. This allows subscribers to choose whichever one they like and change programs periodically if their goals or needs change.
We’d love to hear about any fond memories you have from when you were growing up?
Moving to Florida when I was around 5 years old.
We moved to a small town near the beach and I remember walking there everyday, playing in the sand & ocean, eventually learning how to surf.
Pricing:
- In Person Coaching (West Hollywood) $140 a session
- My Playbook App, Legal Weight $9.99- $14.99
- Online Training + Nutrition Coaching $200 (one time payment)
Contact Info:
- Website: https://www.legal-weight.com/
- Instagram: @sommer_d_
- Other: https://my.playbookapp.io/legal-weight
