Today we’d like to introduce you to Solei.
Hi Solei , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
The Juice Lab LA really began as a simple idea — make juice that not only tastes good but makes people feel even better. Since college, I’ve always been into wellness — doing hot yoga, buying juices from Erewhon, and constantly chasing the next trending wellness product. That lifestyle shaped how I saw health, energy, and what it means to feel good in your body.
Coming back from San Francisco on my 29th birthday, I turned to my husband during the drive and said, “I really want to get into business — something rooted in wellness — and somehow incorporate juicing into it.” That moment stuck. A few weeks later, I started experimenting in my kitchen — testing recipes, bottling samples, and handing them out to friends and family.
The feedback was immediate: people loved it. Not just the taste, but how it made them feel. That’s where our slogan came from: ‘Cold pressed juice that’s good for the soul.’ I realized this could be more than just juice — it could be a brand that represents wellness, culture, and creativity in LA.
From there, I built the brand from the ground up, launching with three signature flavors: Malibu Sunrise, Watermelon Sunrise, and Super Greens. Every touchpoint — from the design to the delivery — reflects the energy and aesthetic of LA wellness culture.
Today, The Juice Lab LA is growing fast. We’re more than a juice company — we’re a lifestyle brand with a mission to make wellness taste and look good. And this is still just the beginning.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not — but every challenge has taught me something.
Starting a business, especially in wellness and food, is no joke. In the beginning, there was a lot of trial and error — from sourcing fresh ingredients to finding the right bottles and labels that matched the vibe I wanted to create. I didn’t come from a background in manufacturing or logistics, so figuring out how to scale, stay consistent, and meet demand as it started to grow was a huge learning curve..
Also, being a small business in a city as saturated and competitive as Los Angeles means you’re constantly needing to evolve. I’ve had to learn to pivot quickly, trust my gut, and stay true to my core — quality, aesthetic, and soul — even when things got overwhelming.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Juice Lab LA is a premium cold-pressed juice brand born in Los Angeles, built on the idea that wellness should be clean, creative, and culturally connected. We specialize in small-batch juices made with fresh, high-quality ingredients, carefully curated to taste amazing and make you feel even better.
We currently offer three signature blends: Malibu Sunrise, Watermelon Sunrise, and Super Greens — each one designed with flavor, color, and function in mind. Whether you’re starting your day, recovering after a workout, or just need a reset, our juices deliver a balanced mix of wellness and lifestyle.
What sets us apart is our commitment to quality and presentation. We’re not just selling juice — we’re building a lifestyle brand. We’re proud of how quickly the brand has grown through word-of-mouth and authentic connection. People feel seen by our brand — it reflects a generation that’s health-aware but also creative, stylish, and busy.
What I want readers to know is: The Juice Lab LA isn’t just about juice. It’s about feeling your best and looking good doing it. We’re expanding into wholesale, pop-ups, events, and even collaborations — always keeping the same energy: bold, beautiful, and good for the soul.
Pricing:
- $10
Contact Info:
- Website: https://www.thejuicelabla.com
- Instagram: https://www.instagram.com/thejuicelabla?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
- Yelp: https://yelp.to/dihGHMbtJl
- Other: https://www.tiktok.com/@thejuicelabla?_t=ZT-8vyE9qhUvNr&_r=1
Image Credits
Solei Kanama
