Today we’d like to introduce you to Ruchita Acharya. They and their team shared their story with us below:
It’s all started in the year of 2018 when Ruchita faced miscarriage and unexplained infertility. She suddenly surrounded herself with lots of people advising on what to eat and types of exercise beneficial for her to conceive baby! But no one was talking about what are you applying or using in terms of personal Care/skincare products. Since she became ultra-conscious on every single aspect of her life, specially Skincare.
She started her Blog “Glow & Green” in the memory of lost baby, and she wrote lots of DIY Beauty recipes inspired by her Ayurvedic roots and grandma. This blog gained bit traction, which led her into publishing a book with Skyhorse Publishing called “Sustainable Beauty”. But during her blogging journey and her study with Formula Botanica in Diploma in Skincare, she recognized a gap between aspiration and reality. While many embraced the “Sustainable Beauty” philosophy, not everyone had the time, resources, or inclination to craft their skincare products. Determined to bridge this divide, she founded Green-Beauty Co., which embodies the principles of transparency, sustainability, and a commitment to a non-toxic lifestyle in Ayurveda way.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The journey of entrepreneurship requires a constant balancing act, juggling multiple responsibilities and making tough decisions that can significantly impact the trajectory of the business. My business is not different than any business. Even at this stage, I am learning to develop balancing aspects of my business.
One of the biggest struggles I faced, to learn technical aspects of my website and learning digital marketing space. I started my company with very low budget, and I didn’t have money to give someone who can establish technical aspect of my business. Other struggle is: navigating the competitive landscape of the beauty industry. As beauty brand owner, I was very much clear about my “why”. But messaging same this, which can differentiate my brand from competitors and constantly innovate to stay relevant in the market – is one of the biggest struggle I have faced.
At same time, enduring business struggles can foster resilience and innovation, thus I am excited to emerge stronger from adversity, leveraging their experiences to fuel growth and drive change.
We’ve been impressed with Green-Beauty Co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Green-Beauty Co., a pioneering skincare brand, is dedicated to revolutionizing the beauty industry with its minimalist, ayurvedic, yet potent formulations, using no more than 10 ingredients in any product. Our commitment lies in delivering purity, efficacy, and transparency, ensuring our customers enjoy non-toxic skincare that’s gentle on their skin and the environment. In today’s fast-paced world, women don’t have the luxury of time to follow lengthy skincare routines. Instead, we generally opt for convenience and rely on an average of 12 beauty products per day, which is accessible in drug stores. However, these conventional products may pose various dangers. According to a survey by the Environmental Working Group (EWG), an alarming number of women, 4.3 million in total, are exposed daily to personal care product ingredients that are harmful to reproductive and developmental health.
At Green-Beauty Co, we aim to break this vicious cycle by offering clean, natural, sustainable, and minimalistic skincare products that are handcrafted in California specifically for busy women. Say goodbye to harmful ingredients and hello to healthy skin. Green-Beauty Co is committed to reclaiming your “me” time while leveraging time-honored wisdom (aka Ayurveda) in a sustainable skincare fashion!
What quality or characteristic do you feel is most important to your success?
Certainly, while there are many qualities and characteristics that contribute to success, I firmly believe that focus and consistency are paramount.
Focus allows you to channel your energy and resources towards your objectives, minimizing distractions and staying on track. It’s about setting clear goals, prioritizing tasks, and staying committed to your vision, even in the face of obstacles or setbacks. With focus, you can direct your efforts towards what truly matters, maximizing efficiency and productivity along the way. In today, social media world is very important.
Consistency, on the other hand, is the glue that holds success together. It’s the relentless pursuit of your goals day in and day out, even when progress seems slow or challenges arise. Consistency breeds discipline, forming habits that propel you towards your aspirations. Whether it’s practicing a skill, delivering quality work, or nurturing relationships, consistent effort builds momentum over time, leading to tangible results.
Together, focus and consistency create a powerful combination that drives success. They enable you to maintain clarity of purpose while steadily making progress towards your goals.
Contact Info:
- Website: https://www.greenbeautyco.com
- Instagram: https://www.instagram.com/shopgreenbeautyco/
- Facebook: https://www.facebook.com/greenbeautycollc
