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Inspiring Conversations with Reno Karimian of Reno’s Roofing

Today we’d like to introduce you to Reno Karimian.

Hi Reno, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m Reno, the founder of Reno’s Roofing. I started this business after nearly 15 years of selling roofs and helping other companies grow, I knew it was time to build something of my own with a focus on quality, integrity, and taking care of both customers and workers. I chose this area because I believe in being close to the community I serve. We offer top-notch roofing with high pay, strong safety standards, and real accountability.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
One of the biggest challenges I faced was building a company from the ground up in an industry where trust is hard to earn and easy to lose. I had to overcome betrayal, financial risk, and intense stress—especially in the early years. Finding and retaining the right team was also incredibly difficult, as many skilled workers were already employed elsewhere and hesitant to take a chance on something new. But through persistence, high standards, and a clear vision, I built a business I’m proud of and one that supports many families today.

We’ve been impressed with Reno’s Roofing , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Reno’s Roofing is a high-performance, integrity-driven roofing company built on a foundation of quality, trust, and innovation.
We specialize in residential and commercial roofing with a focus on safety, expert craftsmanship, and long-term value. Our team is committed to setting a higher standard in the industry—not just through our work, but in how we treat our people. We offer high pay, paid lunches, tools, and training because we believe excellence comes from investing in those who make it possible. Reno’s Roofing doesn’t just build roofs—we build futures.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
I’ve been blessed with a few key people who believed in me when things were uncertain. From loyal team members who stuck by me in the early days, to my wife who constantly supports me behind the scenes, I’ve learned that nothing great is built alone. Collaboration is about trust and shared values—when people feel ownership and purpose, they rise. I also value mentoring and being mentored; I believe we grow faster when we help each other win

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