Today we’d like to introduce you to Nataliya Mehta.
Hi nataliya, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I never really planned on starting a jewelry brand. It just kind of happened. I used to design pieces for myself—things I couldn’t find anywhere else. Bold colors, meaningful stones, designs that felt personal. I’d wear them out and people would constantly ask where they were from. That’s how La Muse started. I didn’t overthink it, I just went for it.
Over time, I started to feel like the brand needed a deeper connection to who I am and where I come from. That’s when I decided to rebrand to DUNIYA. It’s actually my middle name, and it means “world” in Hindi, Arabic, and Farsi. It felt like the perfect name because the brand really is a mix of everything that’s shaped me and my culture, my travels, my family, all of it.
Every piece is handmade in Jaipur, where my family’s from, using traditional techniques that go way back. But the style is very L.A., which is where I was born and raised. It’s that mix East and West, heritage and now that makes DUNIYA what it is. It’s not just about jewelry looking good, it’s about how it makes you feel.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I think one of the biggest challenges was deciding to rebrand. La Muse was my first brand, and I had already put so much into it emotionally, financially, creatively. So letting go of that name and starting fresh as DUNIYA wasn’t easy. But I knew I had grown, and the brand needed to grow with me. I wanted it to feel more personal, more connected to who I am… There’s also the emotional side putting so much of yourself into something and wondering if people will get it, or if it’s good enough. But, every challenge has just made the brand stronger
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
DUNIYA is a jewelry brand shaped by culture, connection, and storytelling. The name means “world” in Hindi, Arabic, and Farsi, and that meaning is central to everything we do—it’s about bridging backgrounds, honoring tradition, and creating something that feels personal.
The brand is a reflection of everything that’s shaped me my Indian heritage, my family, the places I’ve traveled, and the pieces of jewelry I grew up admiring. In my family, jewelry has never been just decoration it’s energy, history, and symbolism. My grandfather believed in the power of gemstones he wore rubies for strength, emeralds for wisdom, and sapphires for clarity, always in open-back settings so the stones touched his skin. That belief that jewelry holds power lives on in DUNIYA.
Each piece is handmade in Jaipur by artisans who use heritage techniques passed down for generations it’s about taking all of that history and making it feel current.
DUNIYA is jewelry with soul—where heritage meets edge. This isn’t just jewelry it’s a world
If you had to, what characteristic of yours would you give the most credit to?
I think self-trust for sure has been the most important. There’s no real roadmap when you’re building something from scratch, especially in a creative space. You have to trust your taste, your vision and instincts. That’s what helped me make the move to rebrand.
Contact Info:
- Website: https://Www.duniyajewelry.com
- Instagram: https://www.instagram.com/duniyajewels?igsh=NTc4MTIwNjQ2YQ==
Image Credits
Creative director: Ami lasser
Photographer: Claire Cali
