Today we’d like to introduce you to Nancy Lockhart.
Hi Nancy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I had started my career at a market research firm. I was an entry-level analyst evaluating grocery store coupon programs. It was a job in my chosen profession; however, it was a small agency that was unable to make payroll, and I was let go.
I found another, better job. I worked my way up the corporate ladder. I started working on the strategy and development of the company‘s brands I won awards for naming and was asked to present all over Southern California.
My career continued to advance, but I began to feel that there was something more that I was supposed to be doing. I was talented and was making considerable impact, creating brand and product positioning and successful marketing campaigns. But I was under-appreciated, undermined, and unable to lead my team in the way that I wanted: in the way that would allow them to grow and advance in their careers. I decided to leave my corporate job to pursue a position at a large brand strategy agency.
Unfortunately, that job did not fill the void, and I was let go after two years of trying really hard to make it work.
I needed a way to connect to my purpose and value. I was continuing to look externally for validation, and I was letting myself get beat up so I started looking for a new path.
I built my first website. I took photography classes. I was reading and exploring my spirituality. I was re-reading books that I started when I was younger. The words in those books now had new meaning. I was able to connect with them on a level that I had not before. I enrolled in a Law of Attraction life coach certification program, and I began to coach women. I could feel the enormous shift that my clients had after one coaching session with me. I was inspired. I realized that I had been doing this work with friends and family but had never connected my coaching to a career.
I realized that many business owners struggle with these same issues when starting or restarting their own businesses or careers. I had the background to help people take back their power and rewrite their story. I could leverage all of my corporate marketing knowledge with my coaching to help other business owners redefine themselves and their businesses while finding their purpose and creating a direct path to greater success and profitability and Lockhart Marketing was born!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Most of my struggles involved me getting in my own way. Certainly, there were managers that didn’t understand the impact of my work, organizations that didn’t have the capital to undertake what I was proposing, but once I gained the confidence internally in my work, I was able to break through those barriers and attract the type of clients, projects and people that I wanted to work with.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I am the founder of Lockhart Marketing and a two-time #1 International Bestselling author. I leverage my expertise creating iconic brands like Blue Cross Blue Shield, Target, Kaiser Permanente, and Medtronic with my Law of Attraction life coach training and procedures to help successful business owners to rebrand their businesses and themselves in order to become more profitable, successful and full of purpose.
I have been working with the Law of Attraction for several years, counseling and mentoring friends, colleagues, employees, and businesses. I have spoken to and trained numerous corporate audiences from NAWBO, the California Association of Health Plans, Clubhouse, and countless organizational trainings on the importance of culture, brand, and self-worth in the business environment.
My books, Invisible No More, Invincible Forever More, and The Book I Read are testaments to the resiliency of people everywhere, demonstrating that power of redefining who you are and creating successes beyond belief.
My podcast/livestream, Beyond the Logo is an interactive show designed to help businesses to best position and market themselves.
My name, my company, and my purpose is to “Unlock the Heart of Your Business.”
What’s next?
I plan to continue to build Lockhart Marketing and have a select network of writers, designers, and website experts to help support the needs of my clients. I truly enjoy working on Brand and Business Strategy and have expanded my business to support larger corporate brands as well as smaller organizations. I look forward to making new connections, learning more about special organizations and people that I have the privilege to serve.
Contact Info:
- Website: lockhart-marketing.com
- Instagram: www.instagram.com/nalockhart
- Facebook: www.facebook.com/nancylockhartmarketing
- Twitter: @nancyalockhart
- Youtube: https://www.youtube.com/playlist?list=PLGBuvRwRDcmfpOw_4H9pOLuTBzHw9G2S5
Image Credits
Debbie Walton Photography
