Today we’d like to introduce you to Litas Li
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey started with selling sneakers and doing e-commerce. Back then, I didn’t really understand what running a business meant—I just knew money was coming in, and it felt great. That experience sparked my interest in entrepreneurship.
Later, I stepped into the tech industry, where I began to understand the unique ecosystems of different industries and got my first exposure to fundraising. This opened my eyes to the broader business landscape and the importance of strategy and innovation.
Now, I’m focused on acquiring and revitalizing “old and boring” businesses. It’s a shift that’s allowed me to combine my entrepreneurial spirit with the wisdom and stability of traditional industries, creating value in unexpected places.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It’s definitely not been a smooth road—there have been plenty of struggles along the way. When I first started, I didn’t know much about running a business. I worked smartly at times, but also unsmartly. Struggles have always been part of the journey, but I’ve come to see them as opportunities to grow and learn.
One specific challenge came in 2021 when our business was expanding rapidly. We had two warehouses, but there was a major labor shortage. I found myself learning how to drive a forklift and managing a team of 50 people, practically on my own. It was a steep learning curve, but it taught me the importance of adaptability and hands-on leadership.
Struggles have been a constant, especially as I’ve ventured into new industries, but each one has made me more resilient and better prepared for the next step.
Appreciate you sharing that. What should we know about Boring Fund?
Our business is all about revitalizing what we call “old and boring” industries—traditional businesses that are often overlooked but hold immense untapped potential. What sets us apart is our team. Our members come from a variety of industries, bringing diverse perspectives and skills to the table. This allows us to implement innovative technology, bridge gaps between sectors, and create a fresh, exciting approach to these traditional businesses.
We specialize in acquiring and empowering these businesses, breathing new life into them while staying true to their roots. One thing we’re particularly proud of is our ability to make “boring” fun. Whether it’s modernizing operations, connecting with younger audiences, or finding creative ways to add value, we show that these industries can be just as dynamic and rewarding as any startup.
Credibility is everything to me. I believe in doing what we say and delivering on every promise we make. Building trust with our partners and investors is at the core of everything we do.
At the end of the day, it’s not just about profits—it’s about preserving and enhancing businesses that form the backbone of communities. We’re here to innovate, elevate, and make a real difference, one “boring” business at a time.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned on my journey is that reputation is everything. I’ve seen so many people come and go in business, but the ones who stay and truly succeed are those with integrity—people who are honest, reliable, and genuinely love to help others.
When you know you can count on someone, business naturally follows. Trust and collaboration become effortless. It’s not just about closing deals; it’s about building relationships where both sides feel supported and valued. In the long run, your reputation and the way you treat people are what keep you in the game.
Contact Info:
- Instagram: https://www.instagram.com/sadsplendadaddy/
- Facebook: https://www.facebook.com/profile.php?id=100007447458947
- Other: https://www.boringbite.com
