Inspiring Conversations with Leysla Castillo of LC Marketing

Today we’d like to introduce you to Leysla Castillo. Them and their team share their story with us below:

The pandemic wrecked the marketing sector, displacing millions of workers throughout the world. Leysla Castillo, an experiential marketing manager was one of them. Like so many, her story sounds familiar, her entire division was completely dissolved because of the pandemic. Hundreds of marketing specialists received their furloughed email; they were given nothing more than a thank you and goodbye. As one can imagine, stress and anxiety quickly settled in. For months, Leysla searched for new opportunities, but the well was dry, it seemed the entire sector disappeared overnight – because it did. Leysla hit a crossroads and was left with an existential crisis. In one direction, she could wait out the pandemic, but how long would it last? Would her sector ever return? The other direction was equally scary, but one she could carve out and take command of, Leysla chose the path less traveled.

As days turned to weeks and weeks to months – Leysla Castillo immersed herself in bleeding-edge digital marketing strategies she had begun practicing in real-world environments since 2015. Leysla knew the pandemic would change the marketing sector forever, so she looked out ahead of current marketing strategies, knowing they were outdated. Soon, this new path felt more grounded, it became illuminated. Fast forward one year from being furloughed, Leysla was in control of her own destiny. Instead of looking for others to give a helping hand, she created her own luck. Starting with a brand new LLC, website, and former clients knocking at her door. One by one, she acquired new clients and former old clients from years past. Leysla offered next-generation marketing strategies to compete with the new-age digital marketing world. Leysla invested her net profits back into the business for growth for her entire first 2 years as a business owner. Leysla rebranded herself out of the destruction of her industry. Today LC Marketing is a full-stack digital agency that is prepared for tomorrow’s digital marketing landscape. Brands such as Tequila Diamante, Suenos Laguna Beach, Costa Contemporary kitchen, Mi Cava & Cocina, Firehouse Coffee, State Farm Insurance and Luminous Laser & Skin Spa and some big brands we can’t even disclose are all utilizing LC Marketing’s services. But the devil is in the details, LC Marketing builds a strategy around each client’s particular needs, helping companies and brands establish their online footprint and extend their online presence in the market. Leysla has built a strong team of marketing specialists from creative directors, web designers, graphic designers, publicists, social media managers, artists, filmmakers and so much more.

LC Marketing is a feel-good story, the dream of a young woman and Peruvian immigrant to one day build her very own digital marketing agency – and achieve it. It goes to show you that chasing a dream is possible one step at a time and down the path less traveled. Stay tuned because much more is to come from LC, the next dream is being visualized right now by Leysla and her dream team. “elevate your brand”.

www.LCmarketingstrategy.com

We all face challenges, but looking back would you describe it as a relatively smooth road?
I learned to realize that the journey to where I am has been the most compelling reason why I love what I do, each and every obstacle is a learning experience and increases my ability to adapt and grow. So, yes, things like closing new partnerships, learning advanced new marketing tools, and keeping up with technology all are challenging but I truly welcome them now and enjoy the journey and learning every single day still. I think I will keep learning until I grow very old because that is what this industry is all about.

Thanks – so what else should our readers know about LC Marketing?
LC Marketing is a full-stack digital marketing agency, what makes us stand apart is we offer tomorrow’s marketing strategy today and support for all our brand partnerships by executing a holistic marketing strategy meant to reinforce brand awareness and customer exposure. That includes public relations, digital advertising, SEO, content creation and deployment, social media management and deployment, web design, analytics, photography and videography, graphic design, event management as well as brand ambassadors.

Do you have any advice for those looking to network or find a mentor?
I reached out to industry leaders with honesty about where I was and what I wanted to accomplish. Those advisors have been critical in helping me and my teams expedite our skills and experience to give us a competitive advantage. My best advice would be to take your pride and be honest with your own skills and be even more honest about where you can improve and lean into your strengths and be ready to take chances where you are less experienced because that is the best way to grow. When in doubt, reach out to trusted advisors and even have them sit on your board if possible – or even hire them flat as I did,

Pricing:

• $2500 for basic website & design
• $1500 for basic SEO
• $3000 for Public Relations
• $1500 for Social Media Management
• $60 Per Hour for Brand Ambassadors / Promo Models

Contact Info:

• Website: www.lcmarketingstrategy.com
• Instagram: https://www.instagram.com/lcmarketingstrategy/
• Facebook: https://www.facebook.com/LCMarketingStrategy

Image Credits
Leysla Castillo and Joe Rubino