Today we’d like to introduce you to Juliet Adoghe Payamps
Hi Juliet, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Growing up in rural Nigeria, I faced many challenges that tested my strength and determination. When I moved to New York City in 2017, things became even more stressful. I started working as a host, saving up every penny until 2018, when I launched POSH GLAM BEAUTY—driven by my passion for beauty and empowerment. Running the business has been a rewarding journey, from product development to building connections with my customers. It taught me resilience, especially when things didn’t go as planned.
While managing my e-commerce business, I landed a role as a business analyst, where I honed my skills in strategy and problem-solving. Over time, I expanded into marketing, sales, and social media management, deepening my understanding of how to engage with people and grow brands. Slowly, my life started to come back together—until the pandemic hit in 2020. Like many, I lost my job when companies began shutting down.
Then came 2021, a year that brought even more heartache when I lost my mom. my world was falling apart, credit to “TEDDY” she made sure I was okay and hold my hands through my pain and sorrow.
In all of this fueled my desire to build something meaningful in her honor. That’s how POSH VITALS was born—a passion project inspired by her passing due to health issues. POSH VITALS is still in its early stages, but I’m working on a cookware line that promotes healthy cooking, and I’m actively seeking investors to help bring this vision to life.
With a Certification in Nutrition, my mission is to help people live healthier, happier lives. Whether through personal consultations or educational content, I’ve found great joy in teaching others about sustainable health practices.
If there’s one thing l’ve learned through all of this, it’s that persistence pays off. Whether you’re starting a business or navigating personal challenges, you just have to keep showing up. It’s the only way forward.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it definitely hasn’t been a smooth road. Like most entrepreneurs, I’ve faced a lot of challenges along the way. Moving from Nigeria to the U.S. came with its own set of cultural adjustments and financial struggles. Starting POSH GLAM BEAUTY in 2018 was exciting, but there were countless moments where things didn’t go as planned—especially when it came to product development, navigating the competitive beauty industry, and balancing my e-commerce business with a full-time job as a business analyst.
Then, just as I felt like things were falling into place, COVID-19 hit in 2020. I lost my job, which was a huge blow financially and emotionally. And in 2021, I lost my mom, which was devastating. But through these hardships, I discovered a deeper sense of purpose. My mother’s passing inspired me to launch POSH VITALS, and while I’m still in the early stages, working on this cookware line has been a healing journey. I’m now more determined than ever to make an impact through health-focused products.
Each challenge has taught me resilience and adaptability. Nothing about my journey has been easy, but these struggles have shaped me into a stronger, more focused entrepreneur.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business is all about merging beauty and wellness to empower people from the inside out. POSH GLAM BEAUTY, which I launched in 2018, specializes in high-quality beauty products that make people feel confident and cared for. From skincare to cosmetics, every product is carefully crafted with the customer in mind. What sets POSH GLAM BEAUTY apart is our commitment to inclusivity and quality—we cater to a diverse range of skin tones and types, ensuring that everyone can find something that works for them. We’re known for our attention to detail, excellent customer service, and our ability to make beauty feel accessible and empowering for everyone.
Beyond beauty, I’ve also launched POSH VITALS, a new project that focuses on health and wellness. Inspired by my mom’s passing in 2021, POSH VITALS is currently working on a cookware line designed to promote healthy cooking and sustainable living. I believe that true wellness starts with what we put into our bodies, so my goal is to offer products that make healthy living easier and more enjoyable.
What sets my brands apart is my genuine passion for helping others feel their best, whether it’s through a beauty product that boosts their confidence or a piece of cookware that helps them prepare a nutritious meal. I’m most proud of the community we’ve built around these brands—our customers aren’t just buyers, they’re part of a larger movement toward self-care, wellness, and empowerment.
For your readers, I’d love for them to know that POSH GLAM BEAUTY is not just a beauty brand, and POSH VITALS is not just about cookware. Both brands are part of a bigger mission to inspire people to prioritize themselves, their health, and their happiness.”
What’s next?
My plans for the future revolve around expanding both POSH GLAM BEAUTY and POSH VITALS. For POSH GLAM BEAUTY, I’m working on developing more innovative beauty products that not only enhance confidence but also focus on skin health. I want to take the brand global, reaching more people and growing our community of empowered individuals.
For POSH VITALS, I’m incredibly excited about the launch of the cookware line. My goal is to introduce products that make healthy cooking more accessible and enjoyable, while promoting overall wellness. I’m also actively seeking investors to scale the brand, and I’m looking forward to creating a line of wellness products that extend beyond cookware—think health supplements, kitchen essentials, and even educational resources to help people make healthier lifestyle choices.
In the long term, I plan to build POSH VITALS into a full wellness brand that addresses all aspects of healthy living, from what you put on your body to what you put in it. I’m passionate about educating people on sustainable health practices, so I envision creating more content, offering consultations, and collaborating with health and wellness professionals to extend our impact.
Ultimately, my focus is on growth and innovation while staying true to the mission of empowering people through beauty and wellness. Big changes are definitely on the horizon, and I can’t wait to see where this journey takes me.
Contact Info:
- Website: https://poshglambeautycosmetics.com/collections/all
- Instagram: https://www.instagram.com/iam_mizposh_official?igsh=MzRlODBiNWFlZA==
