Today we’d like to introduce you to Jeanette Affolter.
Hi Jeanette, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
It all started with my Instagram account. As a fitness model with a popular fitness page, I saw an opportunity to challenge the stigma surrounding cannabis back in 2017, coinciding with its legalization in California. My content gained traction, earning me features in magazines and appearances on international television. Eventually, I landed my own podcast on a cannabis radio station, diving deeper into advocacy and education.
Since then, my journey has been a whirlwind of collaborations with numerous cannabis brands and related brands. From social media partnerships to hosting dispensary grand openings and large-scale cannabis events, I’ve been fortunate to immerse myself in the industry and experience its progression firsthand.
Combining my extensive business expertise, years of sales experience, and passion for advertising, I’ve secured the position of co-founder of the company 420 Stays launching nationwide this April.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Navigating the path to entrepreneurship has been far from easy, yet the lessons learned from each hurdle overshadow the setbacks. Many of the challenges involved trial and error, particularly in the process of launching a company. From creating a streamlined process to enduring delays and assembling the ideal team, every obstacle has presented a learning opportunity.
Thanks – so, what else should our readers know about 420 Stays?
As the co-founder of 420 Stays, we’re gearing up for our nationwide and international launch on the iconic date, 4/20. Our company, a luxury hospitality and concierge service, specializes in providing cannabis-friendly accommodations and retreats. We’ve partnered with hotels, resorts, residential complexes, and private residences to offer unparalleled experiences for cannabis enthusiasts.
With our focus on all states that allow cannabis, 420 Stays is poised to redefine the landscape of cannabis tourism. The journey to this point has been filled with hard work and excitement, and I’m thrilled to lead the way and share our vision with the world. This venture represents more than just a business opportunity—it’s a passion project aimed at reshaping perceptions and creating unforgettable moments in the realm of cannabis hospitality.
What does success mean to you?
I define success as achieving whatever is truly important in your life and being aligned with your life path. I also believe happiness is an important factor in success because success isn’t satisfying when you’re unhappy.
Pricing:
- $420 for 4 Guests (for first-time guests)
- Cannabis retreats and our variety of luxury stays have custom pricing
Contact Info:
- Website: https://www.420stays.co
- Instagram: @420stays
- Other: @JeanetteAffolter
Image Credits
@trill_imagery
