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Inspiring Conversations with Elle Mersereau of ELM Creative

Today we’d like to introduce you to Elle Mersereau.

Hi Elle, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I found my passion for digital marketing when I was still in college while interning for The Walt Disney Company. After I graduated from the University of California, Irvine in 2018, I used the skills I had acquired during that internship and started working as a freelance, digital marketing strategist and consultant until I was hired by a female-run production company, Banks Films to help build their online presence. In 2020, I founded ELM Creative, Inc., a boutique digital marketing agency that caters to brands and individuals seeking unique, carefully curated digital marketing strategies.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As you might expect, as a first-time business owner, there was definitely a learning curve. I was uniquely qualified as a marketing strategist with experience in almost every aspect of digital marketing but I lacked experience in the administrative side of starting and running a business. In search of some guidance, I sought the advice of a business consultant and financial expert to help me incorporate my company, develop systems to efficiently track invoices and accounts receivable, hire a qualified accountant, and other administrative tasks to set my business up for success.

Additionally, one of the biggest struggles that any company faces when first starting out is acquiring clients. Fortunately, after years of freelancing, my clients were appreciative and eager to refer their friends, family, and colleagues to my new company. I am grateful that ELM Creative was built by and continues to grow thanks to, word of mouth.

As you know, we’re big fans of ELM Creative, Inc. For our readers who might not be as familiar what can you tell them about the brand?
ELM Creative is a boutique digital marketing agency that caters to brands and individuals seeking unique and carefully curated marketing strategies to transform their digital marketing, elevate their online presence and grow their brand.

We are a one-stop shop for all of our client’s digital marketing needs, offering a wide variety of services including consulting, branding, social media management, content creation, photography, videography, graphic design, web design and development, search engine optimization (SEO), Public Relations, and more.

We know that every company, person, and brand has different needs and that there’s no single, one-size-fits-all marketing strategy that anyone out there can use to succeed. At ELM Creative we pride ourselves on developing unique marketing strategies, tailored to each of our client’s goals and building them a custom package of services to help them achieve those goals.

ELM Creative has clients in a variety of industries, from Brick-and-Mortars to eCommerce brands to career professionals looking to establish their own professional brand online. Our clients include fashion brands, landscape companies, authors, estheticians, filmmakers, pilates instructors, wellness spas, home decor brands, and many more.

Most importantly, we’re here so our clients can focus on their business!

If you or someone you know could benefit from our digital marketing services, feel free to contact us on our website to schedule a complimentary Discovery Call.

How do you think about happiness?
I am happy and grateful to have a job that I’m passionate about and that actually helps people. For most of our clients, their business is their livelihood and they depend on our team to help build their online presence and make their business successful. It is incredibly rewarding to hear the impact that our work has had on their business and their lives.

I am also very happy that my job is also my creative outlet. While working on ELM Creative’s projects, I get to be the creative director, the photographer, the filmmaker, the copywriter, and more.

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