Today we’d like to introduce you to Brady Brim-deforest
Hi Brady, we’d love for you to start by introducing yourself.
We began TheoremOne in 2007 as a pure-play engineering shop, primarily working with startups during the early days of Web 2.0. As we grew, we shifted our focus to the enterprise and expanded our services. In 2022, we merged with Media.Monks to become Formula.Monks.
It’s been an incredible journey — going from a small boutique shop to a large firm servicing mostly enterprise clients. Despite the growth and scale, we maintained a lot of the same philosophies we had as a nimble startup and applied them inside environments that don’t traditionally think the same way.
Today, I’m running multiple businesses and writing my second book. I’m also the chairman at BluShift Aerospace, where we’re building the next-generation propulsion platform for point-to-point orbital delivery.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Anyone that tells you things are always smooth is probably lying! One consistent challenge we faced with all of the clients we worked with was pushing back against the notion that large, scaled organizations can’t be innovative. Getting organizations, especially market leaders, to think differently about how to innovate and why to innovate has become a true life calling. We developed systems and processes that enable large organizations to leverage small distributed teams (sometimes in counterintuitive fashion) in order to drive change. I talk about it extensively in my first book, Smaller is Better.
Alright, so let’s switch gears a bit and talk business. What should we know?
Today, I serve as Managing Partner at Late Stage Capital. We’re a venture fund taking a rather contrarian perspective on the future. We’re focused on placing long-term bets in disruptive businesses. One of our portfolio companies, BluShift Aerospace, where I serve as Chairman, is building a next-generation propulsion platform for point-to-point suborbital and orbital payload delivery.
Is there anything else you’d like to share with our readers?
If you want to learn more about the way the most effective organizations work, definitely pickup a copy of “Smaller is Better: Using Small Autonomous Teams to Drive the Future of Enterprise” It’s available on Amazon, Barnes & Noble, and Audible. It’s a quick way to glean much of the insights I’ve picked up during my twenty year career, but through a simple, easy to consume format – this is knowledge and know-how that would be impossible to deliver individually at scale. It contains all of the same tactics I employ daily with my clients and across my organizations.
Contact Info:
- Website: https://brimdeforest.com/
- Instagram: https://www.instagram.com/bradybd
- Facebook: https://www.facebook.com/bradybd
- Twitter: https://x.com/bradybd
- Other: https://smallerbetter.com
Image Credits
Photos by Justina Concepcion and Chase Sater
