Today we’d like to introduce you to Farrice Cain and Jen Santulan.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
You can say the idea of MyBPM came as the result of the fear that comes when you’re faced with losing the person you love most. At the time, my relationship with Jen, the co-founder, was on the verge of breaking. What ended up healing our relationship was the thing that brought us together, which was our shared love for dance music. If you’ve ever been to an EDM festival, chances are you’ve experienced this incredible sense of love, happiness, and connection that almost seems too good to be true. That feeling is magical, awakening us to the fact that we are all one and that love is always the answer to our “problems.” We realized how powerful believing, feeling, and knowing this truth has positively affected every aspect of our lives. When I discussed creating an EDM streetwear brand with the mission to share the life-changing magic we ravers believe in, something inside us both said to do it! So MyBPM was born.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
You can imagine the challenges that come with attempting to do something you’ve never done before. I’ve been a certified personal trainer and health & wellness coach for over 16 years. And Jen has been a real estate agent for more than 11 years. At the time, we didn’t have extra funds to invest in the brand and being a two-person show, we had to learn everything from the ground up. So we took many bumps and bruises from learning the ropes of the fashion/lifestyle brand industry. In the end, we are thankful for all the struggles and mistakes because they gave us the real experience that’ll help us grow this brand into something massive. That’ll positively impact ravers and help change the world from one rooted in beliefs of separation, negativity, and fear into one grounded in unity, love, and positivity.
We’ve been impressed with MyBPM, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Our brand focuses on helping ravers feel more love, positivity, and happiness by inspiring them to be their authentic selves every day — and not just at music festivals and raves — through fashion that expresses & warmly embraces their individual uniqueness. We also wanted to be a genuine alternative to the exploitative brands out there with overpriced, poorly made shirts, merch, and apparel that you see at raves and festivals.
What has been the most important lesson you’ve learned along your journey?
That love truly is the answer. And when you listen to your heart, it’ll guide you to a life filled with real connection, love, and happiness. But most of all, building this brand with the love of my life and watching it heals us both taught me magic & miracles do happen when you choose love over fear.
Pricing:
- Enjoy 10% off with code MyBPM10
Contact Info:
- Email: [email protected]
- Website: www.mybpm.store
- Instagram: www.instagram.com/my.bpm
- Facebook: www.facebook.com/mybpmstore
- Twitter: www.twitter.com/my_bpm
- Other: Spotify: playlist:5Vd9JMSGDTx0sdi9PWijio

