Today we’d like to introduce you to Norel Mancuso.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was not the one everyone expected to succeed. I think that’s partially what motivated me. When I was growing up, I was a bit of an outsider. It was the mid-90s and I was in high school navigating the pressures of homophobia and the process of coming out to my family and friends. It was a challenging chapter of my life that I look back on with sincere gratitude. As challenging as this time period was, I saw it as an opportunity to listen and observe the perspectives and behaviors of others. I found that by listening and actually processing what people were saying, I was able to educate and embrace differences with the aim to find a convergence of understanding. This is what led me to my passion for Social Media Strategy nearly a decade ago.
I always tell people that I was professionally raised with German pragmatism and French taste. My early career was spent in Global Marketing at Fortune 500 beauty corporations – Schwarzkopf & Henkel (Los Angeles) and L’Oreal (New York). I was trained to be sophisticated in creative ideation and disciplined in execution. I developed the internal workings of Social House with these key learnings in mind. Our focus has always been to strategically and holistically advise our clients on how to position their brands for success in the world of social and digital.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Five hundred dollars and a vision. That was all I had to my name in 2010 as I walked into a ‘We the People’ to incorporate Social House. I could write a book about the challenges of launching an agency from nothing. My biggest challenge in building an agency has been reminding myself over the years that I am the only one who could stand in the way of my success. Self-doubt is a challenge that I think many women face in life and in business, as we’ve had to push ourselves harder in the face of adversity. The key highlights that stand out for me as the chief executive at Social House are the moments when our team unveils their talents to our clients and the world. The strategic campaigns that we’ve conceptualized and executed over the years have been broadcasted globally in over 200 countries. The fact that Social House is shaping the way hundreds of millions of people from around the world interpret and respond to the brands we represent is indescribable.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Social House, Inc is a Los Angeles-based, award-winning, Strategic Marketing Group specializing in Social Media and Digital Marketing for innovative brands worldwide. We are known for our TriVision approach which is the convergence of Strategic Content, Paid Media, and Influencer Marketing to create exponential ROI for our clients and drive online sales. What sets us apart from our competition is our proven TriVision methodology which has increased our client’s website traffic by an average of 33%. We also offer a suite of specialized tools to help businesses of all sizes accelerate their ROI. As a minority, women, and LGBTQ owned business, we are most proud of our diverse team of specialists who continue to bring innovation to every touchpoint of the social/digital industry.
We’d love to hear about how you think about risk taking?
I am a believer in calculated risks. Innovation is a process of trial-and-error. In order to innovate, you need to take risks to understand what is next.
Contact Info:
- Email: [email protected]
- Website: socialhouseinc.com
- Instagram: https://www.instagram.com/socialhouseinc/?hl=en
- Facebook: https://www.facebook.com/socialhouseinc/
