Today we’d like to introduce you to Mayumi Ishii.
Hi Mayumi, so excited to have you with us today. What can you tell us about your story?
I am the US Chief of Chrysmela, the most secure earring back. I launched the brand, creating a new product category of high-end replacement backs for diamond studs and statement earrings.
I began my career in management consulting at McKinsey in both Tokyo and LA. Following McKinsey, I was an Investment Banking analyst covering high tech in Silicon Valley. I started and ran my own consulting firm, MIV Consulting, where I helped Silicon Valley startups match with strategic partners in Japan.
When I launched Chrysmela, I had a long, successful career but no experience in retail and never sold anything direct to consumers. But I saw the market potential in the US and other countries of Chrysmela, which has been No. 1 category leader in Japan.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Spreading the word, raising awareness of the brand and the product, and creating a brand new product category that didn’t exist (high-end earring back replacement), has been a hard journey and is still taking time. All things considered, we are so proud to have celebrated the milestone of 1 million units in the midst of the pandemic in March 2021.
We’ve also had a number of lucky breaks and surprise shoutouts from the press and influencers – all of which I am so grateful for. My favorite quote? “Our favorite Japanese import since Sushi” from Real Simple.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I love and excel in problem solving and creative strategy ideation, pulling in all I’ve learned at various professions from different people along the way. I love introducing amazing products from Japan and sharing them with millions of people globally.
What makes you happy?
The golf course is my happy place. My husband, Gary and I are on a mission to play every course in the top 100 worldwide, and we have 10 to go. I love it because it’s our “team” passion, a great way to meet wonderful people who also love golf and have amazing careers in fabulous places in the world.
Pricing:
- Chrysmela Catch – $50
- Chrysmela Extra – $50
Contact Info:
- Email: info@chrysme.la
- Website: https://chrysme.la
- Instagram: @chrysmela
- Facebook: https://www.
facebook.com/ChrysmelaCatch - Tiktok: ChrysmelaOfficial
