Hidden Gems: Meet John Beach of Dolce Blooms

Today we’d like to introduce you to John Beach. They and their team shared their story with us below:

Many of us have an intuitive sense of what we want to do with our lives. However, hearing that inner voice and acting on it are two very different things. Jamie Correa, owner and head florist of Dolce Blooms, always knew he had a strong passion for floral design. When he looked at different flowers, he would envision creative and innovative ways to combine their colors, textures, and scents. Above all, he wanted to bring happiness to people’s lives through his creations.

Despite having no formal floral design training, Jamie had studied under another florist for many years, taking notes and dreaming of starting his own business. In late 2015, he took a leap of faith and began Dolce Blooms out of a small, rented garage in Valley Village.

The first few years were a challenge, as Jamie had to balance his creativity with good business practices. He had bitten off more than he could chew during his first Valentine’s Day as a solo florist, but he never lost sight of his goal. Seeing his clients’ joy and satisfaction with his arrangements reaffirmed his belief that he was on the right path. Slowly but surely, Dolce Blooms began to take root, and by 2019, the business was starting to blossom.

Jamie soon realized that his small garage was no longer sufficient for his growing business. In late 2019, he teamed up with John Beach, an experienced retail and restaurant manager, and Dolce Blooms opened its first brick-and-mortar in Tujunga Village of Studio City. It quickly became the go-to destination for community members to browse and enjoy the diverse selection of flowers, gifts, and engage with friends. Dolce Blooms is now a thriving member of the community, hosting events of all kinds and delivering fresh flowers daily. It’s easy to see why Dolce Blooms has become a part of so many people’s weekly routines.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Transitioning from operating completely online to opening our first storefront had an array of challenges all small businesses encounter: hiring employees, buying the right signage and lighting, best way to display products… the list goes on and on. Eventually, you find your groove though. Now add to those inevitable growing pains the stress of having to open the store in the beginning of what became a global pandemic, you can imagine how difficult it was to find our footing and remain operational during such an unprecedented time. But it forced us to adapt and learn quickly. We actually look back on those challenging times fondly as we now think about everything we learned.

Appreciate you sharing that. What should we know about Dolce Blooms?
In a Nutshell: Nothing says you care more than an elegant bouquet of flowers. We are Dolce Blooms. In the same way that you care about the people in your life, we care about every unique arrangement that we create. Take a moment and notice what sets our company apart from the others. Every flower we use is chosen and inspected by our floral artists to ensure perfection in our craftsmanship and quality. Whether you’re sending flowers to a client, loved one, or your own mother, you’ll immediately notice the creativity that makes our company special.

What we do:
We understand that every situation is different, that’s why we work directly with you to make sure you receive exactly what you need from our design shop. Whether it’s a baby shower, gender reveal, birthday party, or an elaborate wedding, we take the time to listen to you. No special request goes unnoticed, whether you want balloons, chocolates, gemstones, or something else, we will work with our partners to deliver exactly what you need. We understand that not every occasion is a jovial one. We take great care when it comes time to commemorate the loss of a loved one. Our funeral arrangements are tasteful and will give the right message when it comes time celebrate the lives of those we may have lost.

We Offer Delivery and Much More:
Floral walls, floral arches, succulent walls, floral installations, centerpieces, floral garlands and more, the possibilities are endless with us. We have worked in and offered delivery to various locations and different event venues. From Beverly Hills to Thousand Oaks, we promise to deliver the best arrangements for your events. We also serve California’s beach communities including: Malibu Beach, Manhattan Beach, Hermosa Beach, Marina Del Rey, Santa Monica Beach, Newport Beach, Huntington Beach, Laguna Beach and more. Beautiful outdoor venues in California’s desert Cities including: Joshua Tree, Palm Desert and Palm Springs and more. Hotels including: Waldorf Astoria, The W, Intercontinental, JW Marriott, Four Seasons, Petite Hermitage, Andaz, London West Hollywood, Beverly Hills Hotel, The Montage, SLS, Terranea Resort and more. We have worked with many California’s wineries in Sonoma, Santa Barbara, Paso Robles and many more.

Dolce Blooms can also help you plan your entire event! Work with us directly to bring all of your visions to life.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
John Beach, Chief Operations Officer: Opening the storefront (especially at the onset of the pandemic) was a huge risk but one we knew we needed to take in order to grow. I tend to be very pragmatic. But Jamie and I really came together to put the right ingredients in the pot and make the soup taste good. Dolce Blooms was never going to grow without taking the natural next step of transitioning from a completely online storefront to opening our doors to the public. Definitely challenging, thoroughly exciting, and very much a success. I can’t wait to see what we do next.

Contact Info:

• Website: dolceblooms.com
• Instagram: https://www.instagram.com/dolceblooms/
• Facebook: https://www.facebook.com/Dolceblooms
• Yelp: https://www.yelp.com/biz/dolce-blooms-los-angeles