Today we’d like to introduce you to Jess Eisenhart.
Hi Jess, we’d love for you to start by introducing yourself.
I’d say that my story is a great example of the American Dream. My family immigrated from South Korea and worked hard to allow me to get a great education. I attended UCI with a major in Computer Science but ended up in a career of marketing due to opportunity and mentorship. After working up the corporate ladders in company after company, I decided to venture out and open my own agency. I grew my business with my favorite business partner – my husband, Tyler. Ever since, we’ve become a dynamic duo, helping companies that just got funded to established companies in various fields.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
I wouldn’t necessarily say it was a smooth road.
Although I was confident in my marketing abilities, there were a lot of things I lacked to establish a strong agency. My lifesavers were the people that helped me along the way. My business coach helped me make sure I was making the right decisions when growing my client base and team. My employees helped me stay afloat during unexpected influxes of clientele. My bookkeeper helped me not worry about any of the nitty gritty but instead look at the big picture. My friends and family supported me during times of stress.
Looking back, it’s easy to see how, without any of those people, I wouldn’t have made it as far as I did.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
Sprinkles Media is a marketing agency that partners with brands to help grow their presence and bottom line. We help brands grow through a holistic strategy and become their marketing team.
We offer services such as social media marketing, search engine optimization, and search engine marketing. The offering is in line with other agencies, but where we really excel is the strategy. Through experience working with many brands in all kinds of verticals, we offer a level of experience to not just implement marketing but spearhead it for our brands. Most of our clients rely on us to guide them into different areas of marketing and come up with strategies so they can focus on what they do best.
My biggest pride comes from the fact that we don’t just help businesses; we help business owners. It’s easy to have an unhealthy work-life balance or over-stress about every little thing as a business owner when you’re focused on doing too many things – wearing too many hats. Our objective is to become their marketing team so they can take some time for themselves, and still know that their business is taken care of. We take extra care in understanding why the people behind the brand need us and making sure we can live up to our promise of helping them. It’s something that I didn’t see working at other agencies. All they care about is getting paid and doing what they’re told. It’s a more personable, caring approach to something we know we do well.
We’d love to hear what you think about risk-taking.
Everything in business is a risk, but with the right guidance, it makes the decisions a little easier.
Some risks I took include quitting my 9-5 to start my own business, hiring my first (and second and third…) employee, and getting an office right before the pandemic.
After all is said and done, not all of my risks panned out. That being said, I wouldn’t be here without those risks, and I definitely learned a lot from them.
Contact Info:
- Website: sprinklesmedia.com
- Instagram: https://www.instagram.com/sprinkles.media
