Today we’d like to introduce you to Harold Jutajero
Hi Harold, so excited to have you with us today. What can you tell us about your story?
Auxxilus started as a creative venture under East Coast Passion, LLC (ECP), capturing traveling videos and exotic cuisines on YouTube. Over the years, this passion evolved into an apparel company and then a thriving fitness brand. ECP was officially rebranded in 2023 as Auxxilus—derived from the Latin term “Auxilium manus,” meaning “a helping hand.” At Auxxilus, we are dedicated to giving back, supporting major organizations like the Diabetes Foundation and various disaster relief efforts, all while promoting global peace. Our philosophy centers on living our passions with purpose and sharing that message with the world. We are committed to helping those in need, never forgetting our roots and the values that have shaped us into who we are today.
We all face challenges, but looking back would you describe it as a relatively smooth road?
We encountered numerous challenges along the way, many of which we still face. Some of the significant hurdles included executing the rebrand, which involved overhauling our website and social media, designing new logos, switching suppliers, engaging with influencers, and addressing customer complaints.
Alright, so let’s switch gears a bit and talk business. What should we know?
Auxxilus specializes in offering high-quality fitness wear for both men and women at accessible prices, providing the essential tools to support their fitness journeys. What sets Auxxilus apart in the fitness apparel market is our commitment to giving back to the community—whether through donations to major organizations like the Diabetes Foundation and disaster relief initiatives, or by sponsoring other nonprofits. I take great pride in seeing people wear the Auxxilus brand, knowing they’re part of a vibrant community and culture. As an emerging fitness wear brand, Auxxilus strives to connect with individuals from all walks of life, regardless of their circumstances or economic status.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I want to take a moment to acknowledge the big guy upstairs—God. Without His guidance, Auxxilus wouldn’t exist. I also want to express my heartfelt gratitude to my parents, who have been my unwavering supporters. A special shoutout goes to my mentor, Nate Calima, whose invaluable insights as a consultant have been instrumental in Auxxilus’s journey. He helped us gain exposure by connecting us as a sponsor for a beauty pageant. I’m incredibly thankful for all my friends who proudly wore the Auxxilus brand and shared it on social media. Last but certainly not least, I want to recognize VoyageLA, along with all the influencers, fans, and consumers who have played a vital role in bringing the Auxxilus fitness wear brand to life!
Contact Info:
- Website: https://auxxilus.com/
- Instagram: https://www.instagram.com/auxxilus
- Facebook: https://www.facebook.com/Auxxilus
- Twitter: https://x.com/auxxilus
- Other: https://www.crunchbase.com/organization/auxxilus
Image Credits
Maria Jaws Photography
