Today we’d like to introduce you to Fernanda Rocha.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my career as a personal trainer, fitness instructor, fitness model and I have always had the vision to eventually open up my own Gym. I wanted to be able to make my own decisions in the creative process of building a great gym and help clients to enhance their quality of life with exercise and good nutrition.
I was an active kid, I loved to play sports, dance and these activities made me feel alive and happy. I wanted to be around that type of energy. I got a BA degree in Kinesiology. I started as a PE teacher in Brasil, fitness instructor, personal trainer and these paths lead me to become an entrepreneur.
I moved to US 21 years ago and now I have my own fitness studio in Laguna Beach: Art of Fitness. I have spent many years putting all my focus and energy into the process of building up my Gym; specially in the early years. I had to make some sacrifices and didn’t have much time to enjoy other areas of my life. As I grew in my career and as a person, I felt the need to create a more balanced lifestyle and enjoy the process without focusing only on the results. This balance has been helping me to learn more about myself and to manage my energy toward the areas of my life I am passionate about including my business, personal growth, love, and pleasure.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There are so many trends in the fitness industry but you don’t need to follow them to attract clients. I have learned it is more important to learn who my clients are and observe their needs before making any decision about what kind of products or modality I should bring to my Gym. Daily focus on the goal, discipline, determination, energy and passion are the essential factors to the success of my business.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My gym, Art of Fitness is located in the beautiful town of Laguna Beach, CA. It has been 20 years of hard work and support from our Community. I have an incredible business partner and together we are constantly creating new concepts and paying attention to the needs of our Laguna clients. We have expanded our fitness programs and now we have Kids Club, movie nights for the parents, and a rebranded Juice Bar. Come check out our sweet spot when you visit Laguna!
Are there any important lessons you’ve learned that you can share with us?
It takes time, dedication and focus to understand your market and it’s very important to stay creative and positive even when things are not working out the way you expected.
Pricing:
- $120 including all fitness classes
Contact Info:
- Website: www.fernandarocha.com
- Instagram: @fernandarochafitness
- Twitter: @FernandaFitness
- Other: www.artoffitnesslaguna.com, https://fernandarocha.com/about/
Image Credits
Photo credit @brettroyalfilm
