Today we’d like to introduce you to Caleigh London. They and their team shared their story with us below:
Caleigh London is 13 years old and the CEO of C. London Lipgloss Company. She is an ambitious entrepreneur from Redondo Beach, California with a passion for creating businesses. She has a deep commitment to quality and craftsmanship and is devoted to creating sustainable, profitable and innovative products.
On top of her work with her own company, Caleigh is heavily involved in the city’s competitive volleyball scene. She plays for the Los Angeles Volleyball Club (LAVBC) in Los Angeles, CA and is constantly looking for ways to develop her volleyball skills and improve her team’s performance.
Caleigh strives to challenge the status quo in everything she does and is a passionate advocate for young entrepreneurs. When managing her company, she loves exploring the beautiful California beaches and hosting fun events with her friends. With her immense ambition, Caleigh is sure to become a successful businesswoman in no time.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, It has not been a smooth road. Starting my own Company has been harder than I thought, YouTube University makes everything thing look very simple. Along with balancing my school schedule, Volleyball practices and tournaments.
Coming up with a Company name along with a logo. Thank God my mom found Nailah Narcisso-Jones. She created my logo which I love. In addition she handles my Social Media, along with my marketing and online store.
My mom did the research about lip-gloss. It was important to me that when starting my line to keep it kid-friendly. I wanted to focus on the cuteness of my line, fruitty smells, reasonable cost because we are kids and don’t have jobs. Some of my friends use their lunch money to buy lipgloss.
I have watched alot of lip-gloss videos online, but it’s not as easy as it looks. My mom has spent alot of time and money investing into my dream.
We’ve been impressed with C.London, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a growing tween lipgloss Company. My goal is to provide affordable lipgloss at a kid-friendly price. I have a passion for make-up. I save my money & gift cards to go to Ulta & Sephora just to buy make-up; most importantly, lip-gloss that ranges from $7 to $32 (just for lip-gloss)
What set’s me apart from other lines is my price point. Honestly, I provide high-quality products, just less expensive. I also am not working with colors yet because we’re just kids, so I focus on fruity smells & packaging. I also make handmade lipgloss which includes amazing smells & vitamins to hydrate the lips.
I’m most proud of two things; yesterday on July 18th I received my first customer review. The customer said my gloss is her favorite so far. My mom sent her a few extra lip glosses “just because” and she turned around and asked for my cash app and sent me more money. That was incredibly thought full.
The Second event was the Juneteenth celebration in the city of Carson, CA where I was a vendor in their event and they recognized my Company with a certificate from the City of Carson. It was a cool moment for me.
I would like everyone to shop at me sit, tell their family and friends about me.
What quality or characteristic do you feel is most important to your success?
There are several qualities and characteristics that are crucial. Building a successful business, especially in the beauty industry, requires a combination of industry-specific knowledge, business techniques, and a customer-focus approach.
Research: Understanding the target audience, their preferences, and trends in the tween beauty market is essential. Conduct thorough market research to identify the demand for lip gloss products among tweens, the most popular flavors, packaging preferences, and price points.
Quality Products: Ensure that my line offers high-quality products that are safe, non-toxic, and appealing to my target demographic. Tweens and their parents value products that are gentle on the skin and meet quality standards.
Innovative Formulas and Designs: Differentiate my lip gloss line by introducing innovative formulas, colors, and packaging designs. Unique features help my products stand out in a competitive market.
Branding and Storytelling: Create a brand identity that resonates with my age group and their parents. Use storytelling and branding to establish an emotional connection with my customers, communicating the values and mission behind my lip gloss line.
Social Media and Online Presence: Tweens are highly active on social media platforms. Develop a strong online presence, engage with my audience, and leverage platforms like Instagram, TikTok, and YouTube to showcase my products and connect with potential customers.
Ethical and Sustainable Practices: Consumers, including tweens and their parents, increasingly value ethical and sustainable practices. Be transparent about my production processes, use eco-friendly materials, and support causes that align with my brand values.
Customer Service: Deliver exceptional customer service to build trust and loyalty. Respond promptly to inquiries, address customer feedback, and resolve issues promptly and professionally.
Compliance and Safety: Ensure my products comply with all relevant regulations and safety standards for cosmetics. Safety and compliance are critical factors in gaining customer trust.
Distribution Channels: Choose the right distribution channels to reach your target market effectively. Consider selling through e-commerce platforms, brick-and-mortar stores, or partnering with established retailers.
Adaptability and Flexibility: The beauty industry is constantly evolving, and consumer preferences change rapidly. Stay adaptable and open to modifying my product offerings based on feedback and market trends.
Passion and Resilience: Building a successful lip gloss line will require dedication, passion, and resilience. Being prepared to face challenges and setbacks along the way and maintain a positive attitude towards overcoming them.
By focusing on these qualities and characteristics, I can increase my chances of achieving success with the C.London Tween lipgloss line and establish a strong presence in the tween beauty market. Remember that consistent effort, a customer-oriented approach, and continuous improvement are key to long-term success in the cosmetics industry.
Pricing:
- Homemade lipgloss $2.00
- Lip-gloss $3.00
- Fruit Lip Oil $5.99
- Lip Oil $7.00
- Lip Hydrating Mask $13.00
Contact Info:
- Website: www.clondon2022.com
- Instagram: caleigh.london
- Other: Tiktok: @c.london2022
Image Credits
All photos by Nicole Wilson & Caleigh London
