Hidden Gems: Meet Alaina Sanchez of Evermore Weddings & Events

Today we’d like to introduce you to Alaina Sanchez.

Hi Alaina, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
When I was in college at Pepperdine studying psychology, I honestly had no idea what direction I wanted to take my life. One of my best friends and I would unwind by watching romantic comedies, and she’d always joke that I’d make the perfect wedding planner. I remember laughing it off and saying it would be a dream job. mostly because I didn’t even think of wedding planning as something “real” people did for a living. In my mind, it only existed in movies.

Around the same time, my roommate was deep in her “ring by spring” era and had already researched wedding planning companies that offered internships so she’d be prepared when planning her own wedding. She didn’t end up applying for the position, but I did! that one small decision ended up shaping my entire life.

Those first few weddings were chaotic and crazy, but I loved every second of it. I wasn’t even doing anything major. I was basically an extra pair of hands, greeting guests and pointing people toward the restroom. But at the end of one of my earliest events, the bride’s father gathered our team and gave this short, emotional thank-you. He said that while this might feel like just another day for us, it was a once-in-a-lifetime memory for his family and was something he would carry forever. Hearing that flipped a switch in me and I realized how meaningful this work could be, even in the small moments!

My internship wasn’t glamorous. There were plenty of ups and downs, and it became clear the company I was working for had some major internal issues. Instead of running from it, I stepped up. especially during 2020 when weddings were scarce. I took over the internship program, handled client relations, and made sure brides felt cared for, even when leadership was missing the mark. Eventually, the environment became too unhealthy to stay, and leaving was painful, but necessary.

That transition led me to a second company, a team of true experts who specialized in cultural weddings. I spent three years there and became an essential part of the team, helping plan and coordinate hundreds of events, many of them large-scale, high-budget celebrations.

By early 2024, I felt a pull I couldn’t ignore anymore: it was time to build something of my own. Weddings have always been about love for me…not just between the couple, but my love for the role I get to play in their story. Starting my own company was terrifying, but I knew I owed it to myself to try

That leap became Evermore Weddings & Events. We’re still in our early stages, still growing and refining, but I can see how every experience, every hard lesson, every chaotic wedding day led me exactly here. And I’m incredibly grateful for it all.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has most certainly not been a smooth road. My first internship was a crash course in what not to do, and navigating an unhealthy work environment while still trying to learn the industry was incredibly challenging. Wedding planning also comes with unpredictable hours, high-pressure timelines, and balancing a lot of different personalities. couples, families, vendors, all with their own expectations. I will always admit to anyone interested in wedding planning that it’s not glamorous, it’s rewarding, but highly stressful. When I take on projects, I want take them on with my full love and attention. I want the bride to know I care for her only wedding day as much as she does. That can sometimes make me take things very personally, especially when challenges arise that force us to adjust our plans.

Thanks – so what else should our readers know about Evermore Weddings & Events ?
Evermore Weddings & Events is my heart. I started this company because I wanted to create a planning experience that felt personal, intentional, and truly supportive from start to finish. We specialize in full-service wedding planning, coordination, and event management, with a strong focus on multicultural and South Asian weddings — something I’ve become deeply experienced in over the years.

What sets us apart is the level of care and calm we bring to our clients. I’m known for being extremely detail-oriented, hands-on, and the level headed person you want around when things get stressful. I genuinely believe no couple should feel like they’re just another event on a calendar, so communication, warmth, and building trust are at the center of everything we do.

Brand-wise, I’m most proud of the reputation we’re building for professionalism without losing the personal touch. My couples know that I’m invested not just in logistics, but in making sure their day feels like them and becomes a memory they’re excited to relive forever.

I want readers to know that Evermore Weddings & Events may still be in its early years, but it’s built on a foundation of hundreds of events, years of experience, and a true love for this work

What has been the most important lesson you’ve learned along your journey?
The biggest lesson I’ve learned is to trust myself and stand up for what I know is right, even when it’s uncomfortable. Every environment I’ve been in, good or bad, taught me something valuable. I learned to give my all, soak up every bit of knowledge I could, and use each experience as a stepping stone. Looking back, nothing was wasted. Every challenge, every win, every difficult decision was quietly pushing me toward where I’m meant to be.

Contact Info:

• Website: https://www.weddingsevermore.com
• Instagram: https://www.instagram.com/weddings_evermore
• Yelp: https://m.yelp.com/biz/evermore-weddings-and-events-west-hills

Image Credits
Flower and Pine
https://www.flowerandpine.com