Today we’re excited to be connecting with Dee Smith again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.
Dee, so thrilled to have you joining us again, this time to talk all about products and so let’s jump right in. Please give our audience some background on the product side.
Thank you for reconnecting with me! I’m excited to talk about DeeLuxe Beauty, Luxe Beauty Closet’s debut vegan lip gloss line.
About the product:
DeeLuxe Beauty features five versatile shades: Crystal Clear, DeeLuxe, Cashmere Dreams, PersnickeDee, and Ballet Rose. Each gloss provides long-lasting shine, a smooth, non-sticky texture, and is perfect for both subtle and bold looks.
What inspired its creation?
My love for skincare, clean beauty products, and makeup made creating a vegan lip gloss line a natural next step. I wanted to offer a product that aligned with Luxe Beauty Closet’s values of ethical, high-quality beauty.
What need does it meet?
It fills the gap for glosses that offer high shine without stickiness and provides a vegan, cruelty-free option that feels luxe yet approachable.
What makes it unique?
The hydrating formula, curated shades for all skin tones, and ethical, clean beauty focus make DeeLuxe Beauty stand out. It’s designed to elevate any beauty routine with ease and style.
Who is it for?
It’s for anyone who loves makeup—whether they prefer a natural everyday look or a touch of glamour. DeeLuxe Beauty makes it easy to add a bit of Luxe to every moment.
Do you have any interesting customer success stories you can share about folks for whom your product was a great fit?
At a recent pop-up event, a customer came over and mentioned she had forgotten her lip gloss at home. She was planning to spend the day shopping vendors and hanging out but felt like her look wasn’t complete. I suggested the customer try a few of our DeeLuxe Beauty shades, including Cashmere Dreams and our limited edition Bombshell.
She loved how lightweight and non-sticky the glosses were, and how each shade perfectly complemented her natural look. She ended up purchasing both, excited to have found the perfect glosses to elevate her day.
It’s always rewarding to see Luxe customers find products that make them feel confident and polished!
If you had to boil your product or brand down to one core message – what would that message be?
At Luxe Beauty Closet, our core message is simple: empowering women to feel confident, beautiful, and fabulous with quality products and personalized experiences
What’s next on the product or brand roadmap?
In 2025, Luxe Beauty Closet will launch our signature makeup services for women and young ladies, offering a luxurious pampering experience.
- Website: LuxeBeautyCloset.com
- Instagram: @LuxeBeautyClosetbyDee
