Today we’d like to introduce you to Yaro Korets.
Hi Yaro, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Yaro Korets, and my motto is “Building Tomorrow Today.” I recently moved to the United States with my wife and young son after winning the Green Card lottery, and we now live in Los Angeles.
For over a decade, I’ve led cultural and creative projects through the Burning Man community, including founding Kurenivka, the first Ukrainian camp on Playa, and co-creating large art installations like the Hedgehog Temple and the Blue Bull. These projects were about building spaces that connect and inspire communities.
Professionally, I founded KPI Creatives, a creative agency that grew from a niche video editing service into a full-cycle creative and marketing agency working with U.S. businesses. More recently, I launched ADUscale, a California startup helping families add ADUs to their properties to solve housing challenges.
For me, “Building Tomorrow Today” is about using creativity and entrepreneurship to make a real impact in my new community.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it hasn’t been a smooth road. Coming from Ukraine, obstacles and challenges have always been part of my journey. Before the war, I had a stable and happy life — a successful career, my own apartment, and a business. My wife had her own thriving career as well.
Our son was born during the war, which made everything even more intense. Eventually, we had to start completely from scratch in a new country. For my wife, this transition is especially challenging — she’s still in the process of rebuilding her professional path while adapting to a new culture and environment.
It’s not easy, but these experiences have made us stronger, more resilient, and determined to create a meaningful future here.
Appreciate you sharing that. What should we know about KPI Creatives?
At KPI Creatives, we help businesses maximize ROI from marketing by combining content, storytelling, and video production with AI-driven automation. We build marketing systems that work smarter — creating impactful stories and then amplifying them through custom AI agents and automated processes.
What sets us apart is the way we blend creative excellence with technology, helping businesses scale faster and more efficiently.
Can you talk to us a bit about the role of luck?
Luck has played a crucial role in my life. I’m one of the few people who actually won the Green Card lottery, which gave my family and me a real chance for a new life in the U.S. Not long after we moved from Ukraine, Russian missiles hit near our apartment complex, destroying every window. If we had still been living there, we could have been seriously injured or even killed by the shards.
So yes — good luck has been incredibly important. It gave us safety, a second chance, and the opportunity to build a new future.
Contact Info:
- Website: http://kpi-creatives.com
- Instagram: https://www.instagram.com/kpi.creatives/
- Facebook: https://www.facebook.com/profile.php?id=61559811324250
- LinkedIn: http://linkedin.com/company/kpi-creatives/
- Youtube: http://youtube.com/@KPIcreatives
