Today we’d like to introduce you to Sandeep Asdhir
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was born and raised in Toronto, Canada and moved to California five years ago. Most of my time here has been spent in Silicon Valley, where I’ve really come to appreciate the beauty of the American dream. It was a pretty profound experience to use my Apple iPhone while eating an Apple, knowing both were produced within a few hours’ drive. This proximity of having one of the most innovative and largest companies by market cap as well as one of the largest bread baskets in the world inspired me to dig deeper and try to create something myself and give back.
My career has mainly been in Finance and Venture capital, focusing on portfolio management and credit. On the side, I’ve tried my hand at various ventures like real estate, creating YouTube content, and starting clothing brands, realizing that I am full of energy and wanted to produce something for the new country I lived in.
Over time, I’ve realized that what I enjoy most is connecting and networking with people. This discovery has led me to a new goal: helping people from around the world create and share content. I think it would be great to facilitate global connections and showcase diverse perspectives from different cultures.
Ultimately, I’ve come to understand that connecting with people is the sine qua non of life – an essential element that gives meaning and purpose to our existence.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I can’t say it was entirely smooth sailing. When I first moved to the United States, I encountered a challenging landscape. It was initially tough to navigate and difficult to leave everything behind. However, at the same time, it was also very liberating. Being in a new place gave me the ability to choose the outcome of my life. I felt as though I had shattered a bubble that had previously confined me.
Juggling my career during the COVID-19 pandemic presented its own set of difficulties. Once I made the pivot to entrepreneurship, a new set of challenges emerged. It was a harrowing experience to choose my own path and determine what I had to do and not do espcially when you come from a place of comfort. The silver lining, I believe, is that you will always feel proud of the things you try to accomplish on your own – whether it’s a success or fail!
I encourage anyone reading this to also take a deep dive and leap of faith. Stepping out of your comfort zone can lead to unexpected and rewarding experiences.
Appreciate you sharing that. What should we know about Influenergy Marketing?
What should we know about Influenergy?
Influenergy is a social media marketing agency that specializes in connecting brands with creators to develop authentic and effective marketing campaigns. Our mission is to empower domestic creators and help brands grow through genuine partnerships and strategic content creation. We focus on maintaining human elements in influencer marketing, fostering authentic relationships between brands and creators.
What do you do, and what are you known for?
We are known for our expertise in creator partnerships, campaign management, and performance analytics. Influenergy facilitates connections between brands and a diverse network of creators, mostly in the UGC space from micro-influencers. We offer end-to-end campaign management services, including strategy development, creator selection, content creation, and performance tracking. Our detailed analytics and reporting help brands measure campaign effectiveness and optimize their influencer marketing strategies.
What sets you apart from others?
Our unique approach combines a human-centric philosophy with global reach and local impact. We personally interview all the creators we know and create a personal relationship with them. Right now we are working with over 200+ creators across 25 countries on 6 continents.
What are you most proud of brand-wise?
We’re proud of our commitment to authenticity and our ability to create meaningful partnerships between brands and creators. Our focus on maintaining human elements in influencer marketing has allowed us to foster genuine relationships that resonate with audiences. I am personally proud of developing a relationship with creators around the world. What began as a influencer marketing company ended up giving me the opportunity to meet so many interesting people.
What do you want readers to know about your brand, offerings, and services?
We want readers to know that Influenergy offers a comprehensive suite of influencer marketing services designed to help brands grow and connect with their target audiences. Our offerings include access to a diverse network of creators, customized marketing strategies, comprehensive campaign management, and detailed performance analytics. We specialize in helping international brands enter the US market, and we have the expertise to guide brands through every step of the influencer marketing process, from strategy development to campaign execution and analysis.
Please check us out: www.influenergy.co for more information!
How do you define success?
Success, to me, is defined as attempting something regardless of the outcome while maintaining your happiness.
Contact Info:
- Website: https://www.influenergy.co
- Instagram: https://www.instagram.com/influenergy/
- Youtube: https://www.youtube.com/@Influenergy
