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Exploring Life & Business with Norel Mancuso of Social House

Today we’d like to introduce you to Norel Mancuso

Hi Norel, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
At 26, I found myself in New York, working in Marketing for a major beauty company while also dabbling in nightclub promotions at the Chelsea Hotel. Utilizing social media, like Facebook and MySpace at the time, I was able to get people out to the club and suddenly saw how easy it was to get people to take action. 

This ignited a passion within me, leading me to leave New York and return home to LA in a van with all my belongings. It was during my journey across the country that the name Social House struck me and sparked my desire to bridge the gap between brands and their audiences in a meaningful and human way. 

For the last 14 years, I have dedicated my life to this same mission and to leading a team of like-minded and diverse individuals who just needed a stage to stand on. Love my team and what Social House has become today. 

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not. I feel like entrepreneurship is like walking through a forest of complete darkness, with twists and turns, all while walking on glass. It can be brutal, and it is not for the faint of heart.  

If there are any other entrepreneurs out there, you know exactly what I am talking about. 

We’ve been impressed with Social House, Inc., but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
SOCIAL HOUSE, INC.® IS A DIGITAL GROWTH AGENCY 

Headquartered in Los Angeles and globally connected, we break through the noise by merging seamlessly into cultural dialogue, enriching conversations between brands and their audiences. What sets us apart is rooted in our TriVision Approach, which merges the following services into custom-fit solutions for our clients:  

1) Strategy  

2) Creative Content & Influencers 

3) Media Buying and Analytics 

The main point of difference between us and other agencies is that we are brand marketers first, so we understand how to contextually and visually break through messaging complexities and create media campaigns that reach audiences in an impactful way. 

How can people work with you, collaborate with you or support you?
There are several ways individuals and businesses can engage, collaborate, and support our mission to bridge the gap between brands and their audiences in a meaningful and human way. 

1. Partnerships and Collaborations: We welcome opportunities to collaborate with like-minded brands, agencies, and individuals who share our vision for authentic engagement and connection. Whether it’s co-hosted events or cross-promotional initiatives, we’re open to exploring mutually beneficial partnerships that elevate all parties involved. There is room for everyone, and we love meeting new people.

2. Client Services: Businesses seeking innovative digital marketing solutions can work with us to develop customized strategies tailored to their unique needs and objectives. From social content creation to influencer partnerships and paid media buying, our team is dedicated to delivering results-driven campaigns that resonate with target audiences.

3. Creative Contributions: We value creativity and fresh perspectives. Creators who specialize in content creation, graphic design, video editing, or other creative skills can contribute to our projects and campaigns. Whether it’s through freelance opportunities, full-time hires, or collaborative content creation, we’re always on the lookout for talented individuals to join our growing creative network.

4. Support and Advocacy: As a women, minority, and LGBTQIA+-owned agency, please know that supporting us can be as simple as engaging with our content, sharing our message with your network, or advocating for our brand values. By spreading the word about Social House, Inc. and the work we do, you’re helping us reach a wider audience and make a positive impact.

We believe in the power of collective creativity and collaboration, and we welcome individuals and businesses who share our passion for authentic storytelling and human connection. 

Contact Info:

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Image Credits
Joshua Spencer

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