Today we’d like to introduce you to Liz Espinoza.
Hi Liz, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I was a stay-at-home mom, helping my husband out with all the invoicing for his landscaping business. I definitely felt a little lost in those 2 roles. I needed something for myself! We talked about me returning to work, however, we both agreed it wasn’t right for our family’s needs. He suggested I start my own business! Anything to do with fashion was just a given for me. I decided on accessories! I’ve always loved dressing up casual outfits with the perfect accessories! The name 28 Jewels was born from the date all three of our children were born; all on the 28th day of the month! An extra special part of 28 Jewels is my 21 years old daughter, she’s a big influence on everything I bring in! All items are handpicked by either her or myself!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
In the beginning, since I had not had an online presence, getting my name out there was definitely a struggle. I think I expected to go live with my website & make all kinds of sales! So I actually gave up after a few months. It wasn’t until I began vending at popup/market events that I gained a following & some returning customers. Something I still struggle with is putting MYSELF out there. Making sure I’m the face of my business has been a struggle. I get a little camera shy lol!
Appreciate you sharing that. What should we know about 28 Jewels?
28 Jewels is a small business specializing in fashion accessories such as gold plated/filled jewelry, small handbags, hats & hair accessories. Everything is handpicked by myself or my 21 years old daughter. All items are a direct reflection of our personal style!
Can you talk to us about how you think about risk?
I think just starting a business is such a risk! One to DEFINITELY be applauded! When I first began my business, I’d buy in very small quantities. As time went on, I’d up those quantities. And every time I do, I get a bit of a rush/fear. I never know what will do well or what I might get stuck with!
Pricing:
- Under $40
- Items as low as $2
Contact Info:
- Website: 28jewels.com
- Instagram: https://instagram.com/28jewels?utm_medium=copy_link
- Facebook: https://m.facebook.com/110398703968892/
Image Credits:
Marcos Perdomo IG: @perdomophotos
