Today we’d like to introduce you to LaTonya Reliford.
Hi LaTonya, please kick things off for us with an introduction to yourself and your story.
Absolutely. My journey started personally, long before it became a business. I’ve dealt with alopecia since I was 16 years old, and navigating hair loss as a woman is emotional, especially when beauty standards often feel unrealistic or unattainable. I remember the frustration of searching for wigs that looked natural, felt luxurious, and didn’t break the bank, only to end up disappointed by poor quality or misleading advertising.
That experience lit a fire in me. I wanted to create a brand where women like me, dealing with hair loss or simply looking for protective styles, could find affordable luxury without compromising on quality or integrity. LuxeLace Hair & Co was born out of that mission: to offer real wigs and bundles, made with premium hair, natural-looking, and affordable pricing.
I built LuxeLace Hair & Co on three core pillars: authenticity, quality, and care. We use real photos so customers know exactly what they’re getting, provide standout customer service that feels personal and supportive, and elevate the experience with luxury packaging that makes every order feel special. And now, we’ve expanded to include our LuxeLace Bundles Bar, offering the same premium quality in human hair bundles for those who love their custom installs.
Today, LuxeLace Hair & Co is more than just a hair company. It’s about representation, empowerment, and helping women feel confident and seen, whether they’re navigating hair loss, a life transition, or simply want to switch up their look. It took a lot for me to step out on faith and put myself out there, especially on social media and sharing something so personal as alopecia. But I knew if it could help even one woman feel beautiful, understood, and empowered, then it was all worth it. I’m still growing, still learning, and still showing up for the women I created this brand for…and that, to me, is the most meaningful part of the journey.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It’s definitely been a journey filled with both challenges and growth. Starting LuxeLace Hair & Co while working full-time and managing personal responsibilities wasn’t easy. I didn’t have investors or a big team behind me, just a vision, a limited budget, and a lot of late nights. One of the hardest parts was trying to break into an industry that can often feel oversaturated and misleading, while staying true to my values of honesty and authenticity.
There were moments of self-doubt, especially when sales were slow or when I compared my progress to other brands. Marketing a business rooted in something as personal as alopecia also came with emotional vulnerability. Putting myself out there, showing up on camera, and sharing my story publicly was a huge step, but it’s what made LuxeLace Hair & Co real.
There were also logistical struggles, like finding reliable vendors, dealing with shipping delays, and learning how to navigate e-commerce platforms. But every setback taught me something valuable. The road hasn’t been smooth, but it’s been purposeful and I’m proud of the foundation I’m building.
Alright, so let’s switch gears a bit and talk business. What should we know?
LuxeLace Hair & Co is a luxury hair brand specializing in premium-quality wigs and raw hair bundles, crafted with 15A-grade human hair, the highest grade available for softness, longevity, and natural look. We focus on offering wigs that are beginner-friendly, stylish, and made to last without compromising on quality or honesty. We’re known for being transparent. What you see is what you get: no filters, no catfish, just luxe.
We also take pride in our attention to detail, from the realistic construction of our wigs to the elevated unboxing experience. Every order comes beautifully packaged because we believe luxury is in the experience, not just the product. We’re also proud to offer our LuxeLace Bundles Bar, a curated collection of raw bundles for customers who love customizing their installs.
What sets LuxeLace Hair & Co apart is our commitment to authenticity. We use real photos of our products and prioritize customer service that feels personal and supportive. I created this brand because I’ve been the customer who felt overwhelmed, overlooked, and misled, and I wanted LuxeLace Hair & Co to be the brand that changes that.
What I’m most proud of is that LuxeLace Hair & Co isn’t just about hair; it’s about helping women feel seen, celebrated, and empowered. Whether you’re new to wigs and bundles or a seasoned pro, LuxeLace Hair & Co is here to meet you where you are and help you feel your most confident self.
If you had to, what characteristic of yours would you give the most credit to?
The quality that’s been most important to my success is faith in God, in my vision, and in the purpose behind LuxeLace Hair & Co. There were many moments where things didn’t make sense on paper, but I kept going because I truly believed this brand was meant to serve and uplift others.
Right alongside faith, resilience has carried me. Building a business from the ground up takes strength, especially when you’re navigating challenges behind the scenes. I’ve had to stay consistent, trust the process, and keep showing up even when the results were slow.
Lastly, authenticity is at the heart of everything I do. From using real photos to openly sharing my personal hair journey, I believe people connect with what’s honest and real.
Contact Info:
- Website: https://www.wearluxelace.com
- Instagram: https://www.instagram.com/wearluxelace
- Facebook: https://www.facebook.com/wearluxelace
- LinkedIn: https://www.linkedin.com/in/latonya-reliford-205022344
- Twitter: https://www.twitter.com/wearluxelace
- Youtube: https://www.youtube.com/@wearluxelace
- Other: https://www.tiktok.com/@wearluxelace
