Today we’d like to introduce you to Karin Breve.
Hi Karin, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I began my journey in architecture and urban planning in Brazil, where I completed my degree and developed a strong foundation in design and construction. After graduating, I decided to take a leap and move to Los Angeles, eager to immerse myself in a new, dynamic environment and expand my horizons in the world of architecture.
In L.A., I had the privilege of working with several established architectural firms, where I contributed to a variety of residential and commercial projects. These experiences allowed me to gain invaluable knowledge of the industry, from project management to client relations, while also refining my design style.
Over the years, my skills and confidence grew, and I knew I was ready to take the next step in my career. I founded Iconic Design, my own architecture and interior design studio, with a focus on creating spaces that blend creativity, functionality, and a deep understanding of my clients’ needs.
Today, I lead a growing portfolio of projects that range from custom homes to high-end commercial spaces, always striving to deliver designs that inspire, connect, and enhance the lives of those who experience them.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has definitely not been smooth, but the challenges have been some of the most valuable learning experiences of my journey. Moving from Brazil to Los Angeles, especially with a fresh degree in architecture, came with its own set of hurdles. The cultural differences, adapting to a new language, and understanding the intricacies of the American construction and design market were major adjustments.
Early on, I faced the challenge of establishing myself in such a competitive and fast-paced environment. I worked long hours at multiple architectural firms, learning everything I could about the business side of things and honing my design skills. At times, the pressure to perform at such a high level, while constantly adapting to new styles and client expectations, was overwhelming.
Another significant challenge was navigating the bureaucratic and legal aspects of setting up my own business in the U.S. From licensing to managing contracts, it was a steep learning curve. But with time, I built a strong network of professionals—contractors, suppliers, and other designers—who became invaluable partners in my journey.
The biggest struggle, however, was trusting myself to take the leap and open my own studio, Iconic Design. It was scary to step away from the security of working with established firms, but it turned out to be the best decision I could have made. The confidence I gained through the struggles, the lessons learned, and the people I met along the way have all been key to my success today.
Every struggle was a step forward, and I wouldn’t change a thing. Those challenges ultimately shaped me into the designer and business owner I am now.
We’ve been impressed with Iconic Design, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Iconic Design is a full-service architecture and interior design studio dedicated to creating exceptional spaces that are both functional and visually inspiring. Based in Los Angeles, we specialize in designing high-end residential homes, commercial spaces, and bespoke interiors that reflect the unique character and vision of each client. Our approach is rooted in the belief that every space has the potential to become iconic—timeless, memorable, and impactful.
What sets Iconic Design apart is our ability to seamlessly integrate architectural precision with interior design creativity. We don’t just design rooms or buildings; we create immersive experiences. We are known for our keen attention to detail, innovative solutions, and our commitment to quality craftsmanship. Whether it’s through the use of sustainable materials, custom furniture, or the careful consideration of every element within a space, we ensure that each project reflects both beauty and practicality.
What I’m most proud of, brand-wise, is how Iconic Design has built a reputation for creating spaces that are not only visually striking but also meaningful to the people who use them. We don’t just follow trends—we design spaces that tell a story and stand the test of time. Our clients appreciate our ability to listen to their needs and translate those into designs that resonate with their lifestyle, values, and goals.
At Iconic Design, we offer a range of services, from initial concept development to project management, construction oversight, and interior styling. Our goal is to offer a holistic design experience, making the process as seamless and enjoyable as possible for our clients. We work closely with every client to ensure that their vision is realized with precision and care, while also maintaining the highest standards of design excellence.
We want our readers to know that Iconic Design is not just about creating beautiful spaces; it’s about designing environments that elevate the way people live, work, and interact. Our projects are a blend of innovation, luxury, and comfort, carefully crafted to enhance the daily experiences of those who occupy them. Whether you’re building your dream home or redesigning your office space, we are here to help you create something truly iconic.
Do you have recommendations for books, apps, blogs, etc?
Absolutely! There are a variety of resources that help me stay on top of my game, both in architecture and interior design, as well as in life and business. Here are some that I find particularly valuable:
Apps:
AutoCAD and Rhino – These are essential tools for architectural design and 3D modeling. They allow me to bring my ideas to life with precision and detail, ensuring that my projects meet both aesthetic and technical standards.
Trello – I use this project management tool to keep track of timelines, client communications, and task delegation. It helps me stay organized, especially with multiple projects running simultaneously.
Houzz – As an interior designer, Houzz is a fantastic app for inspiration, sharing ideas with clients, and browsing through the latest design trends. It’s also a great place to get feedback from the design community.
Books:
“The Architecture of Happiness” by Alain de Botton – This book explores the relationship between architecture and human emotions. It’s deeply philosophical, but also very practical, helping me understand how design influences well-being and how to create spaces that resonate on a deeper level.
“The Fountainhead” by Ayn Rand – A classic in the world of architecture, this book highlights the importance of vision and personal integrity in creative fields, something that I find inspiring when navigating the challenges of the architecture world.
“Designing Interiors” by Rosemary Kilmer and W. Otie Kilmer – A comprehensive guide that covers everything from color theory to space planning and furniture arrangement, making it a go-to resource for my interior design work.
Podcasts:
“The Business of Architecture” – This podcast provides invaluable insights into the business side of running an architecture firm, with tips on project management, client relationships, and growing a sustainable business.
“The Interior Design Business” by Kelli Ellis – Focused on the business of interior design, this podcast offers practical advice on building a successful design business, attracting clients, and managing design projects effectively.
“How I Built This” by NPR – While not architecture-specific, this podcast shares the stories of entrepreneurs and innovators, and it’s a great source of motivation and business advice, helping me stay inspired to grow and expand my own brand, Iconic Design.
Blogs & Websites:
Dezeen – One of the top architecture and design blogs, it keeps me up-to-date with the latest trends, innovative projects, and industry news. I get a lot of design inspiration here.
Design Milk – This blog covers everything from architecture to interior design, furniture, and art. It’s a great source for fresh ideas and a good reflection of what’s happening in the world of design.
Archinect – A fantastic resource for architects and designers, Archinect provides job listings, industry discussions, and design competitions, and it helps me stay connected to the global architecture community.
Other Resources:
Masterclass – The design and architecture classes on Masterclass, especially those taught by renowned architects like Frank Gehry and Zaha Hadid, offer incredible insights into the creative process and philosophy behind iconic designs.
TED Talks – I often watch TED Talks related to design, innovation, and creativity. Talks by people like Sir Ken Robinson on creativity or Bjarke Ingels on architecture are always inspiring and thought-provoking.
Networking Events and Conferences – Attending industry events like The Interior Design Show (IDS) or AIA Conferences is crucial for staying connected, sharing knowledge, and getting exposure to new trends and technologies in the architecture and design world.
Contact Info:
- Website: https://iconic.la/
- Instagram: https://www.instagram.com/iconic.design_official/
- LinkedIn: https://www.linkedin.com/in/karin-b-1a90656b/
- Other: https://www.tiktok.com/@iconic.la?_t=ZS-8vX194oCpkN&_r=1
Image Credits
https://www.sthefaniesouza.com/
