Exploring Life & Business with Jynafer Yanez of Archimedes Books

Today we’d like to introduce you to Jynafer Yanez.

Hi Jynafer, please kick things off for us with an introduction to yourself and your story.
I didn’t get into publishing the “normal” way. My background is in marketing, operations, and building systems that scale. I started out in agency life, where I managed campaigns for everything from small startups to Fortune 500s. That experience taught me how to turn ideas into results by building repeatable frameworks, not chasing trends.

In 2013, I entered the publishing world not as an author or editor, but as the strategic partner behind the scenes. My work with Jonathan Yanez – who’s now published over 70 books and sold more than a million copies – started as a passion project and quickly evolved into a full-blown enterprise. We built Archimedes Books and later Wolf Pack Entertainment to house the full ecosystem: publishing, film, merch, audience growth, and beyond.

At the end of the day, I care about two things: great stories and the infrastructure that helps those stories reach the people who need them. And I love seeing a story go from someone’s brain to a book to a film to a hoodie in someone’s shopping cart. I don’t do fluff. I do legacy-building – on purpose, with purpose, and with just enough coffee to keep it all moving.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
What I’m building didn’t exist in a neat, pre-defined lane. Traditional publishing has its limits, and independent publishing often lacks infrastructure and credibility. I wanted to merge the best of both worlds: creative freedom with professional-level execution. And that meant building new systems from the ground up.

There were seasons of real uncertainty: learning to build teams, redesigning frameworks, and refining processes until the vision finally clicked. But every challenge shaped the resilience I have now. It taught me that innovation rarely feels comfortable and that clarity often comes after the leap, not before it.

As you know, we’re big fans of Archimedes Books . For our readers who might not be as familiar what can you tell them about the brand?
What I do differently in this space? Systems and Facebook ads, mostly. That’s what people ask me about.

But the real advantage is how close I try to stay to the audience. I spend a lot of time listening, figuring out what they actually love about the stories we tell, what keeps them turning pages, what makes them feel seen. I’m not out here trying to sell them anything. I’m just showing up with a story they’ll love and an open invite to join the Pack – our community that feels more like family.

That kind of clarity, the why behind the work, it’s what pushes us to operate at a pace most people think is nuts. But it’s not hustle for hustle’s sake. It’s mission-driven. I love getting to share that same energy with other creatives, whether they’re clients or I’m on a stage. When the story matters and the system works: That’s when the magic happens.

What do you like and dislike about the city?
What I love most about LA is the energy of possibility – the creative current that runs through every coffee shop, every set, every conversation. It’s a city that celebrates big dreams and bold moves. And that it has for decades. A sort of magic tucked into each neighborhood. I never tire of driving up the 5 or 101 and seeing the city skyline reveal itself.

What I like least? The pace can make people forget to pause. To breathe. To enjoy what they’ve built instead of constantly chasing what’s next. But I think that’s also why LA produces so many visionaries – it forces you to define success on your own terms.

Contact Info:

• Instagram: https://instagram.com/jynafer_rose
• LinkedIn: https://www.linkedin.com/in/jynaferyanez/