Today we’d like to introduce you to Joo Kim.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
In the heart of New York City, is where my journey began in Lash Artistry. It was there that I developed a deep passion for enhancing natural beauty with its diverse and forward-thinking approach to aesthetics, and where I learned an invaluable lesson of individuality in beauty. For ten (10) years, I honed my craft, working with clients looking to add that extra sparkle to their gaze, without overshadowing their intrinsic beauty.
Bringing the essence of New York’s natural beauty approach to Los Angeles was a dream that I carried as I ventured to Los Angeles. The transition was more than just a change of location; it was about merging the fast-paced, quintessential essence of New York’s beauty with the vibrant, iconic flair of Los Angeles beauty. My goal was clear: to redefine elegance, in a stunning fusion of style and signature technique.
Starting with just one lash bed in a modest yet inviting space, my vision began to take shape. It was a humble beginning, but my dedication to creating a personalized, exclusive, and luxurious experience for each client laid the foundation for growth. As the clientele grew, so did the team and the space. Today, I’m proud to say that we are a strong team of 4 remarkable women operating three lash beds, each nestled within private, exclusive, and elegant studios in the heart of DTLA. These spaces are not just about receiving a beauty treatment; we provide an experience – a sanctuary where clients can unwind and immerse themselves in the luxury of being pampered, all while knowing they are in the hands of an expert trained to that of the highest standards.
This June, a new chapter begins as we prepare to open our second location in the heart of Culver City. This expansion is not just a testament to our success but a promise to our clients that we will continue to serve as the highest standards for private, exclusive, and elegant beauty.
Our journey from a single lash bed to multiple luxurious studios is a story of passion, dedication, trust, teamwork, and the unwavering belief in the power of shared commitment and bonds we forge with our community. It’s a narrative that creates a unique beauty experience celebrating the individuality and natural elegance of every client who walks through our doors. As we look forward to our new beginnings in Culver City, we remain committed to bringing a collective excellence to our beloved community.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Launching our dream of Lash Artistry in Los Angeles in May of 2021, right after the COVID-19 lockdowns, presented a unique set of challenges. The beauty industry was one of the hardest hit, with stringent health regulations and the hesitation of clients to return to close-contact services. Yet, it was within this landscape of adversity that we forged the essence of our brand. Every decision, from our emphasis on health and safety protocols to the layout of our studio and the focus on creating a luxurious, tranquil environment, gave reassurance to our clients and staff that their well-being was our primary concern.
We understood that more than ever, people were seeking moments of tranquility and self-care amid the chaos. Thus, we transformed our studio into a haven of subtle relaxation and high-end luxury, where clients could find a moment of peace while enhancing their natural beauty. To build a strong community – we dedicated ourselves to genuine interactions by focusing on quality and personalized service, which led to loyal clientele. Word of mouth became our most powerful tool, as satisfied clients shared their experiences with friends and family, expanding our community through trust and high-quality service.
In the face of the pandemic’s challenges, our studios emerged not just as a business but as a community pillar that values trust, quality, and the pursuit of excellence in beauty care. Our journey from opening in the uncertain days of a worldwide pandemic to now preparing to open a second location is a narrative of overcoming adversity through the collective strength of our team, clients, and the warm community.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business?
1. DTLA Location: 714 W Olympic Blvd Ste 628-630, Los Angeles, CA 90015
2. Culver City Location (Opening June 2024): 11600 Washington Place Ste 202A, Los Angeles, CA 90066
Do you have any advice for those just starting out?
The heartfelt piece of advice from our own experiences is to embrace the journey with passion, build your community, be resilient, and prioritize clients, clients, and clients.
We hope our journey resonated with you, inspires you, and, even in the smallest of ways, assists you as you step into this vibrant field of Lash Artistry. Welcome to the family of Lash Artists, where every day is an opportunity to create, inspire, and transform.
Contact Info:
- Website: https://www.beyourlashstudio.com/
- Instagram: https://www.instagram.com/beyourlashstudio/
- Facebook: https://www.facebook.com/beyourlashstudio
- Yelp: https://www.yelp.com/biz/be-your-lash-los-angeles-3
- Other: https://www.tiktok.com/@beyourlashstudio
Image Credits
https://www.instagram.com/alquan/
https://www.instagram.com/phoebemakeup/
